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Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Brad, Canada for SOS Violence Conjugale, within the category: Public Interest, NGO.

Caption

Alison Newman is at the office, afraid to go home

Advertising Agency: Brad, Montreal, Canada
Creative Directors: Hugo Galland, Carle Coppens
Art Director: Charlotte Sitbon
Copywriter: Maxime Richer
Photographer: Jean-François Gratton / Shoot studio
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Bacon Face's picture

hmm

Bacon Face
Activity Score 107
Milan Solanki's picture

i am wondering whether they took permission from facebook, or is it even necessary??

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
MicheleVirgilio's picture

hmm not bad intention

MicheleVirgilio
Activity Score 2617
bate_palmas's picture

Feels like the visuals are redundant. The FB status would have been enough on its own.

bate_palmas
Activity Score 1479
Wordfruit's picture

I'd say use the visual to show she's at the office and it's late. And make the Fb status shorter - just: 'afraid to go home'.

And if we're looking over her shoulder, the Fb update can be not posted yet -- just typed, ready to post.

Presumably somebody in her position wouldn't usually readily post Fb status updates like that. So if you show it's not posted yet, you're showing she's just thinking about it -- you then bring the viewer more into her story, and the emotion of the moment of posting.

Maybe?

Wordfruit
Activity Score 1023
artyduran's picture

How would you portray it's nighttime if it's an over-the-shoulder shot?

artyduran
Activity Score 1582
Copywriter
vlads's picture

i buy this, its acoording with reality in this times.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

kleenex's picture

not bad at all.

kleenex
Activity Score 51801
Web Designer/Developer
AlvarezArt's picture

I like these. well done.

AlvarezArt
Activity Score 82
Creative Director
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