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The Hidden Pain, I Feel Fantastic / I'm Falling Apart

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Pain isn’t always obvious. To show how we often miss the warning signs, we created ambigrams and printed the ads upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.

Print advertisement created by Publicis, Singapore for SOS, within the category: Public Interest, NGO.

Caption

I feel fantastic. I'm falling apart.
The signs are there if you read them. Help us save a life before it's too late.

Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng
Typographers: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia
Digital Imaging: Issac Aloysius Goh
Producer: Michael Kan
Agency Producer: Lynn Cheng
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Highest Rated

certaintly's picture

zzzzzzzzzzzzzzz

certaintly
Activity Score 3994
kleenex's picture

NOT working for me.

kleenex
Activity Score 51098
Web Designer/Developer
kleenex's picture

NOT working for me.

kleenex
Activity Score 51098
Web Designer/Developer
certaintly's picture

zzzzzzzzzzzzzzz

certaintly
Activity Score 3994
chicagohour's picture

I spent 10 minutes staring at the so called I'm and I didn't get it. It's not working. Too stretched for all concerned.

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

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