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Farewell drinks

Agency Network: 
Published/Aired: 
January 2011
SOS Print Ad -  Farewell drinks

Description

Print advertisement created by Rapp, France for SOS, within the category: Public Interest, NGO.

Caption

Farewell Drinks tonight at 6 o'clock. Everyone welcome.
Finding someone a home is always cause for celebration.

Advertising Agency: RAPP, Paris, France
Art Directors: Benoît Barennes, Eric Boussenec
Copywriters: Olivier Bertrand, Sandra Gominet
Art Buyer: Yaëlle Cattan
Photographer: Sébastien Millier
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Highest Rated

everartz's picture

for me, the cost of drinks can be invested in finding another home for another homeless, if this is really whats the deal...

everartz
Activity Score 7613
Art Director |

| everartz |

luispiter's picture

mmmmmm

luispiter
Activity Score 2756
comunication
mdb1974's picture

Interesting in that it's positions the homeless person as being part of a "normal" demographic. Not sure how I feel about it overall.

mdb1974
Activity Score 411
Art Director
CuriousPencil's picture

Nice sharp contrast in the photo, and good that (it looks like) they've used a homeless man not a manicured model. My question is: are 'farewell drinks' a good idea, given 1) the role alcohol plays as a cause of homelessness and 2) the fact that it could also be read as a suicide note?

CuriousPencil
Activity Score 4225
Copywriter
CommandZ's picture

Agreed. Good question Gerry.

CommandZ
Activity Score 2498
Creative Director
everartz's picture

for me, the cost of drinks can be invested in finding another home for another homeless, if this is really whats the deal...

everartz
Activity Score 7613
Art Director |

| everartz |

the_lizard_king's picture

Farewell party of a homeless person would certainly be attended by other homeless guys right? So isn't it a bit contradictory to itself?

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

the_lizard_king's picture

@curiousPencil: U really nailed it with your 2nd point man! That is a great insight!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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