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Debt Hurts, Washed out

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by GVM, Canada for SOS Dettes, within the category: Public Interest, NGO.

Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner: Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier
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Highest Rated

Paridhi.'s picture

what does this mean???

Paridhi.
Activity Score 122
Indore
Paridhi.'s picture

what does this mean???

Paridhi.
Activity Score 122
Indore
Guest's picture

it's a french play on words, Lavée in french means washed but also your washed out of money i.e. you have none left. An expression that is often associated with gambling

Guest
Hibon's picture

This is the idea: If you are "dirty" because you crippled by debts, just call SOS Dettes they will wash your debts.
A little forced for me!

Hibon
Activity Score 3734

Simple ideas are the best !

mockingbird's picture

so forced.

mockingbird
Activity Score 238
Billoughsby's picture

Nice cross processed photography look. Very late '90s. Great retro, guys!

Billoughsby
Activity Score 5144
Art Director |

That's it.

jackmancer2017's picture

No idea what it's about but love the conceptual photography!

jackmancer2017
Guest's picture

Lavée means «washed», like in «washed by debts». see more explanation on the second next photo.

Guest
bobby666's picture

compelling and great photography.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

Simply excellent!!!!

Guest
MT's picture

La fotografía es increíble!!!!

MT
Activity Score 14
Copywriter
zuhyune's picture

so forced. and it was very intense!

zuhyune
Activity Score 64

today is the last day

Guest's picture

When I saw this ad, I really didn't know what it was for.
And I want to use this ad to write a report for my business course. In my report, I must find out the problem of this ad and how to improve it.
So I wonder if someone can help me with the following questions:

1. When you saw this ad, did you easily find out "SOSDETTES" in the picture?
2. Can you understand what this ad means if you understand "SOSDETTES" is "SOSDEBTS"?
3. Are you familiar with the organization "SOSDETTES"?
4 .Do you think this ad effective?

Thank you in advance. You answers will be of great help for me!

Guest
Guest's picture

Nice digital imaging, not photography

Guest
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