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Debt Hurts, Broken

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

The words “lavée” “cassé” and “étranglé” literally translate into “washed”, “broken” and “strangled”. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette's brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions.

Print advertisement created by GVM, Canada for SOS Dettes, within the category: Public Interest, NGO.

Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner: Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier
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Hibon's picture

the layout could be better for this one.

Hibon
Activity Score 3734

Simple ideas are the best !

Billoughsby's picture

The decisions in Photoshop make it puzzling. What is this, a rubber guy? A soft rim and a grad on the edge of body parts. ?????

Billoughsby
Activity Score 5150
Art Director |

That's it.

Pablo Allende's picture

A imagem é interessantes, mas o seu propósito deveria ser melhor.

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
michelangelo's picture

nice looking body gloves

michelangelo
Activity Score 660
atb2005's picture

These ads look like ads out of some fashion or high-end magazine. A little too sophisticated, visually?

atb2005
Activity Score 13557
bobby666's picture

this one is the weakest link in the campaign. it went a little overboard. but overall campaign and the thought process is good. hard-hitting and thought provoking campaign sans this one.

bobby666
Activity Score 1460
RMG Connect, India
dadada's picture

retouching could be better

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

What an interesting view to see yourself in huh? -regina

Guest
Guest's picture

Wow!!!

Guest
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