Debt Hurts, Broken

Agency Network: 
August 2010

The words “lavée” “cassé” and “étranglé” literally translate into “washed”, “broken” and “strangled”. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette's brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions.

Print advertisment created by GVM, Canada for SOS Dettes, within the category: Public Interest, NGO.

Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner: Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier

Comments (9)

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Hibon's picture
Activity Score 3734

the layout could be better for this one.

Simple ideas are the best !

Billoughsby's picture
Activity Score 5144

The decisions in Photoshop make it puzzling. What is this, a rubber guy? A soft rim and a grad on the edge of body parts. ?????

That's it.

Pablo Allende's picture
Pablo Allende
Activity Score 66

A imagem é interessantes, mas o seu propósito deveria ser melhor.

michelangelo's picture
Activity Score 660

nice looking body gloves

atb2005's picture
Activity Score 13557

These ads look like ads out of some fashion or high-end magazine. A little too sophisticated, visually?

bobby666's picture
Activity Score 1460

this one is the weakest link in the campaign. it went a little overboard. but overall campaign and the thought process is good. hard-hitting and thought provoking campaign sans this one.

dadada's picture
Activity Score 1720

retouching could be better

Everybody is creative, be yourself.

Guest's picture

What an interesting view to see yourself in huh? -regina

Guest's picture