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Agency Network: 
Published/Aired: 
March 2010
SOS Children's Villages Print Ad -  Imaginary Mom

Description

Children tend to imagine how the things they lack have might look. It applies also when it comes to mothers. Here SOS Children Villages come into play: they offer social moms to the needy children.

Print advertisement created by DDB, Romania for SOS Children's Villages, within the category: Public Interest, NGO.

Caption

An imaginary mom is not a mom.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Patriche
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
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Highest Rated

Guest's picture

An imaginary concept is not a concept.

Guest
Guest's picture

An imaginary concept is not a concept.

Guest
dsklan's picture

good comment;)

dsklan
Activity Score 1926
Art Director at homeshop
k.app.ad's picture

too much.

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

AssassinX's picture

Anybody could xplain the visual?

AssassinX
Activity Score 1329
Richard Finch's picture

I like it.
The visual illustrates the type of mother that orphan children make up; practically the "perfect mom". Each different part of the woman is what such a child would like his own mom to be like (eg. Rocker mom, Ballerina mom, Fairy mom, Business mom etc)
A social worker mom is better than no mom at all.

Richard Finch
Activity Score 201
Graphic Designer
Guest's picture

还不错

Guest
Guest's picture

很好

Guest
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