Agency Network: 
May 2008

Print advertisment created by McCann, Portugal for SOS, within the category: Public Interest, NGO.

Science is doing everything to fight AIDS. Even plastic is helping.
For every 20 bottles that you put in the recycling bin, the Prtuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld

Comments (7)

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groovyspoon's picture
Activity Score 57

I'm sorry... but the message is too long and a bit lost.
Interesting visual, but I think the message needs to be clearer.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I have to believe the original copy was written in native Portugese. Taking that into consideration, I think the message is very clear: recycling plastic bottles helps AIDS research. If you want to find out exactly how it works, just call the number. That simple.
Very nice scientific twist on the visual. I really thought I was looking at a microscopic image of bacteria of some sort at first...

Beautifully done.

silenciorn's picture
Activity Score 153

I agree, needs to be clearer... shorter. But looks very nice.

si fai il mio nome, non ci sono più...

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Right, guys.

reactor's picture
Activity Score 294

Excellent visuals for the subject. The copy should read-
FIGHT AIDS WITH PLASTIC. The body copy does the rest and it looks fine the way it is.


Alistair C.'s picture
Alistair C.
Activity Score 692

excellent illustration of the concept

Grrrr's picture
Activity Score 1961

Easy, effective, simple... just right.