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Bottles

Campaign
Agency Network: 
Published/Aired: 
May 2008
SOS Print Ad -  Bottles

Also From This Campaign 2

Description

Print advertisement created by McCann, Portugal for SOS, within the category: Public Interest, NGO.

Caption

Science is doing everything to fight AIDS. Even plastic is helping.
For every 20 bottles that you put in the recycling bin, the Prtuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld
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Highest Rated

pankajadsoftheworld's picture

i like the combining of two subjects in copy and visual....nice

pankajadsoftheworld
Activity Score 433
Illustrator
FlyingDogs's picture

Nice!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
NatalieM's picture

I like how they've made the plastic bottles look scientific, but the copy needs polishing.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

theanc's picture

I needed your comment to understand what's going on. That's bad. And the execution is not really clear.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

pankajadsoftheworld's picture

i like the combining of two subjects in copy and visual....nice

pankajadsoftheworld
Activity Score 433
Illustrator
Tincho's picture

Nice Art Direction... they really look like cells.

Tincho
Activity Score 1093
Art Director
judgeAd's picture

great!

judgeAd
Activity Score 30
Ad Worker Community Indonesia
yeast's picture

Scientifically...ok.

yeast
Activity Score 168
jazarah's picture

nice

jazarah
Activity Score 1262
Alistair C.'s picture

the illustration fits the concept very well

Alistair C.
Activity Score 692
Copywriter
R. Rinaldi's picture

very well

R. Rinaldi
Activity Score 686
Singapore
叶颢's picture

分隔~~~~这个简单的立意不错...也利用简单的塑料瓶来表现了这个主题~~~~

叶颢
Activity Score 168
AD
Grrrr's picture

A simple connection, this one I like!

Grrrr
Activity Score 1961
Illustrator
manchiraju20's picture

Yes buddy,

The combo is good.

manchiraju20
Activity Score 8
Student/Animation Institute |

Always Be
+++POSITIVE+++POSITIVE+++POSITIVE+++POSITIVE+++POSITIVE+++POSITIVE+++

iRitz's picture

Brilliant.

iRitz
Activity Score 45
W Marketing
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