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The art of cleaning, 2

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Leo Burnett, France for Sopalin, within the category: House, Garden.

Advertising Agency: Leo Burnett, St Denis, France
Creative Director: Pascal Etchebarne
Art Directors: François-Xavier Barre, Antoine Davy
Copywriter: Lucas Bouneou
Illustrators: Si Scott, Martin Sati
Photographer: Olivier Foulon
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pierrelastname's picture

so bad

pierrelastname
Activity Score 2869
Copywriter
Hadrons's picture

I kinda like it

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Quirky strategy. Brave client. Like it.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

Certainly different.

kleenex
Activity Score 51110
Web Designer/Developer
gioborde's picture

very bad art direction. That made the difference between a simple normal lowprofile ad, and something really good.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Rayn's picture

What could've made it better then?

Rayn
Activity Score 14
Ramat Ajala's picture

Very done approach
http://adsoftheworld.com/media/print/wmf_knives_apple_1
and many many others.

Ramat Ajala
Activity Score 794
andylefty's picture

Don't really get it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Glut's picture

interesting execution despite the weak art work, and for me the concept isn´t the appropriate

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
NONE™'s picture

Great!!

NONE™
Activity Score 209
Other |

NONE™

marano's picture

better than the oj ad

marano
Activity Score 348
Graphic Designer
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