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The art of cleaning, 1

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Leo Burnett, France for Sopalin, within the category: House, Garden.

Advertising Agency: Leo Burnett, St Denis, France
Creative Director: Pascal Etchebarne
Art Directors: François-Xavier Barre, Antoine Davy
Copywriter: Lucas Bouneou
Illustrators: Si Scott, Martin Sati
Photographer: Olivier Foulon
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Highest Rated

Takmelius's picture

Agree. Bad Photoshop

Takmelius
Activity Score 203
Creative Director
pierrelastname's picture

so bad.

pierrelastname
Activity Score 2869
Copywriter
jponino's picture

idea interesting, bad execution

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Takmelius's picture

Agree. Bad Photoshop

Takmelius
Activity Score 203
Creative Director
Roger Keynes's picture

Liking this approach. Fresh brand positioning for the category, imo.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

PDF's picture

Me too, liking the idea, although it don't desserve the product, but photoshoping looks low cost !

PDF
Activity Score 66
MicheleVirgilio's picture

Not so good

MicheleVirgilio
Activity Score 2617
restless44's picture

Interesting!

restless44
Activity Score 32
Creative Director at Italy
mitali prasad's picture

not too sure...but maybe different! liked the copy..

mitali prasad
Activity Score 458
General Manager
marano's picture

This does not agree with me

marano
Activity Score 348
Graphic Designer
baldo8903's picture

Nice copy... Not so sure about the execution...

baldo8903
Activity Score 4
Copywriter at Universidad Latina de Costa Rica
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