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Vincent Sudrat

Agency Network: 
Published/Aired: 
November 2010
Description: 

Soöruz, a brand of alternative surfwear, retakes the floor with a new campaign. In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. The Soöruz team riders: Marc Shuster (Wakeboarding), Glenn Hall (Surf) and Flo Daubos (Kitesurfing) embody the brand’s ‘No Guts No Glory’ spirit through the campaign. With this campaign Soöruz breaks all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action.

Print advertisment created by Publicis, France for Sooruz, within the category: Fashion.

#17 Team Wakeboard Soöruz
Usually Vincent Sudrat wears Soöruz.
No guts. No glory.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Frédéric Royer
Art Directors: Charles Guillemant, Faustin Claverie, Thomas Chatenay
Photographer: Felix Lharer
Retoucher: Adrien Bénard

Comments (6)

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tytpol's picture
tytpol
Activity Score 777

Like the picture. Like it.

jasonP's picture
jasonP
Activity Score 222

Is it normal in France?
It's quite shock for me.

Guest's picture
Guest

Is it normal in France to do so so work? I don't know. Shocked? Not really.

Guest's picture
Guest

weird campaign, not catching my attention

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Oh thanks for the explanation...I cannot understand why Vincent on this occasion has decided to take his shorts off.....is it because he is a nobhead???

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Oh thanks for the explanation...I cannot understand why Vincent on this occasion has decided to take his shorts off.....is it because he is a nobhead???

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