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Polar Wetsuit, 1

Agency Network: 
Published/Aired: 
May 2013
Description: 

Soöruz, the surfwear brand from La Rochelle, is now showcasing its surf wetsuit collection: The Fire Head Bamboo Flex range. These wetsuits designed for surfing in extreme winter conditions are made of bamboo fibres. A state-of-the-art material, bamboo provides the ultimate cold resistance while being eco-friendly and antibacterial.

Print advertisment created by Publicis, France for Sooruz, within the category: Fashion.

Warmer in than out. No guts, no glory.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Alexandre Boutry
Art Director: Léna Monceau
Account managers: Patrick Lara, Laëtitia Vitalis
PR Manager: Emilie Seid
Illustrator / 3D: Antoine Mairot / La Manufacture Paris
Creative Retouching / Production: MK Studio Paris
Art buyer: Jean-Luc Chirio

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