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Yellow Ribbon

Campaign
Agency Network: 
Published/Aired: 
February 2016

Description

Print advertisement created by Y&R, Panama for Sony, within the category: Electronics, Technology.

Caption

Tie a [yellow] ribbon.
Sony Bravia. Color like no other.

Advertising Agency: Cerebro Y&R, Panama City, Panama
Executive Creative Director: Jorge Heilbron
Creative Director: Rafa Arrocha
Art Director: Alberto Weand
Illustrator: Antonio Valdes
Additional credits: Demian Veleda
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everartz's picture

so what are they doing, proving that the screen has all the spectrum or ripping of their own previous ads?

everartz
Activity Score 7613
Art Director |

| everartz |

jsantanaxp's picture

i have the same doubt.

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

Great use of swatches. Smart campaign.

Guest
Guest's picture

It works for me. It's and endless campaign.

Guest
Guest's picture

Took me a while. Very clever!!!

Guest
tak's picture

Why stop at 3. This idea deserves many more ads.
Congratulations!

tak
Activity Score 23
Administrative
Guest's picture

It's clever... but says zero about the benefits of the product. Its.... a......color..... tv. Yes, and?

Guest
soya's picture

OK, it took me a little while.
But clever.

soya
Activity Score 12
gioborde's picture

love it....but in the first two it is complicated cuz the name of the movie is not so known. At first, It made me think it was about something else. It could perfectly have read TIE A RIBBON, without even noticing there is a missing word (yellow), my point: language should be universal, movies should be more renowned. The Pink panther and Hunt For Red October, those are gr8.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

sony bravia tv's are pixelated?

Guest
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