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Willow

Campaign
Agency Network: 
Published/Aired: 
May 2012
Sony Print Ad -  Willow

Also From This Campaign 3

Description

Print advertisement created by Dentsu, Russia for Sony, within the category: Electronics, Technology.

Caption

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov
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tickey's picture

Agree

tickey
Activity Score 46
Art Director
feysal's picture

nice campaign great art

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

pierrelastname's picture

one visual is enough... why three visuals showing the same??

pierrelastname
Activity Score 2869
Copywriter
Nike Diesel's picture

why three comments asking the same ;)

Nike Diesel
Activity Score 13630
Art Director
CommandZ's picture

Redundancy X 3 propping up a dubious factoid.

CommandZ
Activity Score 2498
Creative Director
Troll's picture

I just don't believe this campaign at all.
3 of the same visuals is just monotonous.
Not at all convincing me to buy an E-reader.
The primary benefit to having a digital device is not to save trees, but to consume massive amounts of literature at ease.
It's the ability to have a variety of books with you at all time whether you're on holiday, stuck on a train or in a hotel on a business trip.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

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