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Agency Network: 
Published/Aired: 
September 2007

Description

Print advertisement created by Y&R, Panama for Sony, within the category: Electronics, Technology.

Caption

The [pink] Panther

Advertising Agency: Cerebro Y&R, Panama City, Panama
Creative Director / Copywriter: Jorge Heilbron
Art Director: Alberto Weand
Illustrator: Antonio Valdes
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Highest Rated

unionjack's picture

bad advertising for a great screen

unionjack
Activity Score 57
Creative Director
unionjack's picture

bad advertising for a great screen

unionjack
Activity Score 57
Creative Director
Olafski001's picture

i like this
original
eyecathching
nice work!

Olafski001
Activity Score 1193
Copywriter |
sbr's picture

Only now I realised that the group of color squares actually reffer to the name of a movie. Maybe it's because movie tittles have different translations worldwide. I like it, even though it took me a long while to understand it.

sbr
Activity Score 143
Art Director
wkanaan's picture

I like it, very interesting approach. Really makes you think of the clean various colors you'd see on Bravia screens. Simple, well done.

wkanaan
Activity Score 483
Art Director
Mr. Positive's picture

Best use of swatch library I've ever seen.

Mr. Positive
Activity Score 178
elgrecones's picture

it is really eyecatching, and it is a very good work...

but it will take sometime to forget and surpass the first bravia ads...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
vartan chakiyian's picture

muy buena sobre todo la pantera rosa

vartan chakiyian
Activity Score 2
Creative Director
George Silva's picture

Very diferent, fresh

George Silva
Activity Score 15
Art Director
dragon's picture

Reminds me a little this:

http://www.tolib.com/20688.html

(The Comex campaign)

dragon
Activity Score 113
Copywriter
capywriter's picture

I actually don't get the idea that there are so many shades of the same colour in these. All I see is a few shades, being copied and pasted... It should really contain a lot more different shades...

capywriter
Activity Score 5509
Copywriter at Freelance
david ogilvy's picture

clever. fresh. visually interesting. very good
good 'pop culture' reference

david ogilvy
Activity Score 30
red suspenders manufacturing company |

no one wants to buy anything from a clown

mishkaa's picture

watt???

mishkaa
Activity Score 296
Guest's picture

very clever because you get the idea that the TV has many different colors just in one.
It is one of the best things i ever seen!

Guest
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