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Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Dentsu, Russia for Sony, within the category: Electronics, Technology.

Caption

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov
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tazyboy's picture

good like the idea but maybe the art direction could be much better.

tazyboy
Activity Score 777
Art Director
OkGo's picture

agree

OkGo
Activity Score 66
Roger Keynes's picture

This feels like an embellished 'fact'... to justify the creative. Poor form.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

pierrelastname's picture

one visual is enough... why three visuals showing the same??

pierrelastname
Activity Score 2869
Copywriter
mark3r's picture

Why on earth are there three ads? It's a wonder how clients fall into paying three times the price for one execution. Not a bad ad, just aggravated by the clones.

mark3r
Activity Score 1949
Art Director at Scout
philippertl's picture

I like the idea, but the colours aren't quite my favourite, something just doesn't work.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

tokyoright's picture

GREAT !!!

tokyoright
Activity Score 10
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