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Nessie

Agency Network: 
Published/Aired: 
February 2009
Sony Print Ad -  Nessie

Description

Print advertisement created by Lisbon Ad School, Portugal for Sony, within the category: Electronics, Technology.

Caption

Nessie on 200Hz.

Advertising School: Lisbon Ad School
Art Directors: Diego Freitas, Rita Moreira
Copywriter: Tiago Caldeira
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brndnrap8's picture

YAY! Water Sasquash!

http://www.brandonrapert.com/

brndnrap8
Activity Score 170
Art Direction
Guest's picture
Guest
LoveSounds's picture

LOVELY AD! :-D

--------

LoveSounds
Activity Score 125
Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

NatalieM's picture

Yes, the Arena ad is much more focused.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Quietglover's picture

totally agree with you :)

Quietglover
Activity Score 59
Guest's picture

nice,
now you can see that it is not a munster at the first time.
good consept

Guest
Guest's picture

shoo, after seeing the arena ad i think it's a F- for the students. unless of course they've never, ever, ever (cross their hearts) seen the arena work.

Guest
Guest's picture

gud one !!

Guest
Guest's picture

that is some nasty picture quality. all it does is zoom in on bad photoshopping.

Guest
Guest's picture

:(

Guest
Guest's picture

Lochness monster??? How orignal!!! :o

Guest
Guest's picture

Done by canon for their new camera, back in 1990!! Look for it one some one show book.

Guest
kalpesh78's picture

Lochness ideas are OVERUSED. ABUSED and SCREWED. please don't keep doing these. Ivan you too should avoid any lochness ideas.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Crave's picture

agree, unless the concept is totally new or brilliant, otherwise, the image of Lochness is as typical as an image of an UFO.

Crave
Activity Score 95
Euro RSCG
Guest's picture

Jeez, even I did this concept back in the very early '90s. For Fuji videotape. We also had Bigfoot and UFOs.

And if I've done it, you know it isn't that good. :))

Guest
jonybeta's picture

I agree, with the overused of Nessie, the idea its not wrong but the execution can be much better.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture

Bad photoshopping
Not a very original idea
But i kind`o like it anyways....

Guest
Guest's picture

stop use this image

Guest
Cocktails's picture

I believe that the Arena ad has a different speech, for me it says that if you wear the swimsuit you'll have the skills of a sea creature, and the Sony ad implies that you will be able to recognize a real mosnter from a fake one due to the hd of the screen.

I dont see why everyone is comparing the ad's they have different speech's, maybe the same use of the image but they don't mean the same.

Cocktails
Activity Score 10
Creative Director at Freelance
eldeadevis's picture

Lonchness ideas will keep on winning, just take a look at Cannes 2008 print. I like it, I guess a good follow up would be the Yeti, also very used before, but never this way, and that´s all that matters.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

cool

Guest
Guest's picture

i think some caption may need

Guest
Guest's picture

Great idea. The creature has only been out of focus. haha Very good. Nice work.

Guest
Guest's picture

Love it.

Guest
Guest's picture

Yeah. It's great. Been done 50 times, but great.

What are you people thinking?

Guest
Guest's picture

//Yeti, also very used before, but never this way, and that´s all that matters.//

As I mentioned earlier, this exact same concept HAS been done before. For Fuji videotape.

Guest
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