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London

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Illustrator: Electric Art
Production: Jeremy DeVilliers
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the Pun-isher's picture

Cool.
(But I've seen this concept of the tube map for other things (ie: constellations, actors etc)before
So it's not new, but then again, what in advertising is?
Cool Art Direction never the less

the Pun-isher
Activity Score 228
all brand no flakes
the Pun-isher's picture

Wait I take back what I said. This was lifted straight from Simon Patterson's poster
Here's the link

http://www.guardian.co.uk/culture/2006/feb/03/4

He even made a music one

the Pun-isher
Activity Score 228
all brand no flakes
Kateter's picture

you're right: total rip-off.

Kateter
Activity Score 2029
Copywriter
LeeHarvey's picture

Hold your horses gentlemen. I can clearly see their 'inspiration' but they gave it a twist. That's what happens so very often in advertising (and in art too btw). You combine two existing ideas and form a new one, nothing wrong with that.

LeeHarvey
Activity Score 3045
Creative Director
john doe's picture

nice!

john doe
Activity Score 1571
Art Director
Zeus's picture

I love it!!!, very cool

Zeus
Activity Score 906
somewhere
ogilvyandmenon's picture

go underground

ogilvyandmenon
Activity Score 178
O&M India
alaska502's picture

seen before. Sonny. ddb barcelona. Silver in cannes.

alaska502
Activity Score 58
Art director
kurtberengeiger's picture

I haven't seen this "exactly", but this work is definitely borrowing from a lot of familiar places...

kurtberengeiger
Activity Score 7323
Copywriter
pierrelastname's picture

seen before/// nothing special////

pierrelastname
Activity Score 2869
Copywriter
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