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Hand, Guy

Campaign
Agency Network: 
Published/Aired: 
March 2012
Sony Print Ad -  Hand, Guy

Also From This Campaign 2

Description

Print advertisement created by Y&R, United States for Sony, within the category: Electronics, Technology.

Caption

New panoramic 360°
Cyber-shoot DSC-TX200V

Advertising Agency: Cerebro Y&R, USA
VP Creative: Jorge Heilbron
Art Director: Juan Francisco Bernal
Creative: Germán Ponce
Account Executive: Yolani Faraudo
Photographer: Ricardo López / VFX, Onegona
Photo Retouching: Mario Monteza
Other credits: Victor Chizmar
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Hadrons's picture

show me the picture he took ! what a bunch of morons..

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chuckieT's picture

Morons? That's pretty harsh. I've seen worse ads.

chuckieT
Activity Score 680
Creative
Hadrons's picture

I used it in the Informal definition: a group of people who is notably stupid or lacking in good judgment. NOT in the technical use.
Sorry if I hurt your feelings. My point was that, they really blew it.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture

i think such products hold higher creativity potentials, but this one is getting the message across in a realistic way with a touch of creativity..

everartz
Activity Score 7613
Art Director |

| everartz |

kleenex's picture

I do not like both ads at all.

kleenex
Activity Score 51166
Web Designer/Developer
CuriousPencil's picture

Obviously this guy is going to be able to dislocate his right arm and swing it all the way behind himself; otherwise, hang on: is he supposed to be photoing himself as a stable pivot, while spinning around getting in the rest of the horizon, and expecting the camera to not show him as a wobbling mess?

Was the client actually involved in this? Love to see the pictures from this fantasty set-up.

And while we're mulling attention to detail, it's "Cyber-shot" not "-shoot".

Nice sky though, nice sky. Clouds, all of it going on there.

CuriousPencil
Activity Score 4225
Copywriter
mertos's picture

i can't like like this idea

mertos
Activity Score 904
Creative Director
MicheleVirgilio's picture

no for me

MicheleVirgilio
Activity Score 2617
Jackbr's picture

Hummm...

Jackbr
Activity Score 1500
Art diretor |

JackBR

HellFish's picture

I like this idea. It's something different and less obvious than what has been done.
Congratulations to the agency. Good art and concept.

HellFish
Activity Score 185
Copywriter
DZCHILE's picture

Good Ad

DZCHILE
Activity Score 6
Independ
bo.fady's picture

like

bo.fady
Activity Score 89
General Manager
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