Advertisement

Hand, Girl

Campaign
Agency Network: 
Published/Aired: 
March 2012
Sony Print Ad -  Hand, Girl

Also From This Campaign 2

Description

Print advertisement created by Y&R, United States for Sony, within the category: Electronics, Technology.

Caption

New panoramic 360°
Cyber-shoot DSC-TX200V

Advertising Agency: Cerebro Y&R, USA
VP Creative: Jorge Heilbron
Art Director: Juan Francisco Bernal
Creative: Germán Ponce
Account Executive: Yolani Faraudo
Photographer: Ricardo López / VFX, Onegona
Photo Retouching: Mario Monteza
Other credits: Victor Chizmar
Log in or register to post comments
Hadrons's picture

New panoramic 360° - where ? prove it.. show us.
(and the gesture you picked that supposed to be hilarious and witty - is so lame.)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

lahaff's picture
lahaff
Activity Score 1518
Copywriter
Hadrons's picture

nope.
How about a picture without the *artsy* affect?!
Show me what just happened now,impress me as much as possible.
Don't edit, don't cut, don't do silly gesture and think you are funny while you actually a joke, show me the results and let me, the audience decide, if I'll spend my money or not.

Be effective !

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture

While I agree with your contention that this is an underperforming pretence of a campaign, using your idealistic logic of 'showing results', how would you propose selling a 3D TV to viewers without a 3D TV?

CuriousPencil
Activity Score 4225
Copywriter
Hadrons's picture

I'll think about a better medium. Most likely DM.

what say you?

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture

For a 3D TV? Couldn't possibly say until I'd seen a brief... but for this camera doohickey, I'm surprised nobody's dusted off the zoetrope for another trot around the block. Maybe if GooglePlay snaps up Sony, they'll add it to their little cutesified media suitcase effort.

CuriousPencil
Activity Score 4225
Copywriter
abake's picture

I don't get this campaign... don't get it all.

abake
Activity Score 1262
RMG Connect Colombia
mitali prasad's picture

even me..,,abake,,,,,it;s kind ig intriguing though,,,,!

mitali prasad
Activity Score 458
General Manager
mertos's picture

i don't get it all

mertos
Activity Score 904
Creative Director
MicheleVirgilio's picture

i don't like this ad

MicheleVirgilio
Activity Score 2617
HellFish's picture

This is my favorite. Very good job.

HellFish
Activity Score 185
Copywriter
DZCHILE's picture

Good

DZCHILE
Activity Score 6
Independ
saherwafai's picture

very confusing and unclear

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

Donald Draper's picture

Really? U guys don't get it? Pretty clear. Not crazy about the execution but the point is made. Clearly made.

Donald Draper
Activity Score 137
Creative Director
someguy's picture

It's okay.

someguy
Activity Score 674
observant vicky's picture

could have been better.

observant vicky
Activity Score 194
Copywriter
drmahammad's picture

her blunt affect face while making her fingers with this sign "V" makes her as she is saying "i'm a fool cuz i'm using this cam." it gives me nothing about its panoramic feature

drmahammad
Activity Score 42
Marketing Manager at Riyadh Pharma - KSA
YirisR's picture

Sells the benefit of the product in a clear and simple way.
I like it!

YirisR
Activity Score 13
Universidad Latina de Panamá
Featured Content

Latest Collections

Advertisement