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Fly

Agency Network: 
Published/Aired: 
January 2009
Sony Print Ad -  Fly

Description

Print advertisement created by TBWA, Peru for Sony, within the category: Electronics, Technology.

Advertising Agency: TBWA Perú
Creative Director / Copywriter: Cosi Santibañez
Art Directors: Celso Zelada, Carlos Pastor
Account Executive: Elizabeth Armas
Producer: Juan Zevallos
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Highest Rated

Guest's picture

Smart.. Cheerz.

Guest
izmild's picture

Smart...!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

artiam's picture

really???

artiam
Activity Score 123
Guest's picture

Did she always had a fly and we didnt noticed?

Guest
Guest's picture

really what? why not? student...

Guest
artiam's picture

riight..

this is so absurd, as if her entire life on film and photo she had a fly resting on her face.

if you think this idea holds for more than 5 seconds 'Guest', i can assure that you wouldn't make it into my shop's mail room

artiam
Activity Score 123
Guest's picture

No me queda muy claro lo que quieren decir.
No era un lunar sino una mosca y eso lo descubrimos gracias a a tecnología Blu ray?
Prefiero la mentira de un vhs entonces.
No creo q el beneficio de la marca esté reflejado de la mejor manera.

Guest
Guest's picture

Es una excelente idea!!!, y tu eres un poco tonto. Para hacer comentarios tan mediocres como ese, mejor ponte a estudiar otra cosa que no sea ni parecido a la publicidad, porque te vas a morir de hambre...Un consejo, tómalo o déjalo.

Guest
Guest's picture

nice.

Guest
Guest's picture

i dont understand this ad can any one explain

Guest
Guest's picture

it's an old bad breath joke.

Guest
A.G. Pennypacker's picture

Gives me the willies but I like it. BTW, this has nothing to do with bad smells or bad breath as some of you have stated. All the ad is saying is that with a better picture, you'll see that she has a fly on her face instead of a mole. You people are thinking way too hard. Flys don't just hang out on manure or things that smell bad. They also land on flowers, fruit, walls and windows.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
corporal_hicks's picture

Yep, there was always a fly in there but nobody noticed until you see her face closer in hd.
It works for me, nice.

corporal_hicks
Activity Score 365
Art Director
Guest's picture

Cool! She must had a very bad breath...

Guest
LoveSounds's picture

:-DDDDDDDDDDDDDDDDD

---

LoveSounds
Activity Score 125
Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

LoveSounds's picture

Nice, smart and it works for me as well.

---

LoveSounds
Activity Score 125
Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

woss's picture

nice and elegant...

woss
Activity Score 24
Altercatio Srl
Tomyang's picture

She smells as bad as my fart.

Tomyang
Activity Score 42
Bangkok
Guest's picture

Yeah, typical insightful AOTW commentary.

Guest
Guest's picture

Creo que el producto pudo haber tenido un a presencia más elegante en lugar de ese parcho blanco en donde lo colocaron.

Guest
Guest's picture

Hahaha, internet loves cheap shots like this.

http://www.stillad.com

Guest
Guest's picture

Le falta un copy...

Guest
suma's picture

No hace falta

suma
Activity Score 54
web designer
Guest's picture

Smart.. Cheerz.

Guest
hellosurjeet's picture

Really Good !

sehmi singh surjeet

hellosurjeet
Activity Score 16
Art Director at Art Director, New Delhi, India. Worked with agnecies like Dentsu Marcom, Equus Redcell (a wpp Company), Ogilvy & Mather, McCann Ericsson. |

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

sneakyhands's picture

saw the same idea in school for hddvd, done better too. sorry no link

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

horroroso

Guest
Aphex's picture

Una mosca? que beneficio tan débil!!... yo creo que ese aparatito tiene tanto poder de definición que te hace ver hasta la psoriasis de la rubiecita!!!

Me gusta más el aviso de Cindy Crawford para Cloret's. Conecta mejor en todo sentido. Qué roche este aviso peruano...

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Guest's picture

El beneficio no es la mosca... eso es lo bueno del aviso, poder de definición...

por cierto, qué es psoriasis?

Guest
Donald Draper's picture

It's a good one.

Donald Draper
Activity Score 137
Creative Director
pulchinela's picture

great!

pulchinela
Activity Score 1175
Guest's picture

lindo aviso

Guest
Guest's picture

i knew there was something more to that mole!

Guest
capywriter's picture

I like this sense of humor. Good stuff!

capywriter
Activity Score 5509
Copywriter at Freelance
capywriter's picture

by the way... I don't need HD to tell me that Gorbatsjov has been carrying a piece of red carpet on top of his head...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

Who is this???

Guest
Guest's picture

me gusta

Guest
2d2's picture

La idea es muy buena. Transmite perfectamente el mensaje de la alta definición de esos equipos.

2d2
Activity Score 8
2d2's picture

...y es divertido!

2d2
Activity Score 8
Guest's picture

muy buena idea felicidades a todos menos a rizo patrón que nunca hace nada

Guest
danoder's picture

It's sad that so many people involved in Advertising and Graphic Design who writes stupid posts doesn't got a single spark in their brain to catch the sense of humor of a poster. Personally, I think the idea is great, original and it doesn't pretend to be more than "making people smile" when they see it. The art was perfectly done, in full screen, the fly seems like you could touch it. Great job!

danoder
Activity Score 53
Creative Director
jumendoza's picture

Que pésimo aviso

jumendoza
Activity Score 40
Copywriter at instituto de artes
Osama Nofal's picture
Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

Spoonfeederxxx's picture

Nice... Interesting...

Spoonfeederxxx
Activity Score 641
Copywriter
Guest's picture

Beautiful.

Guest
Telmofernando's picture

bacán

Telmofernando
Activity Score 2
Copywriter at TBWA / Universidad de San Martín de Porres |

Telmo Quiroz

hpplacra's picture

great and clever!

hpplacra
Activity Score 21
Creative Director
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