Advertisement

Family

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.

Caption

Cyber-shot marine pack.
Available for T and W series.
Sony

Advertising Agency: Saatchi & Saatchi Sydney, Australia
Photographer: Stephen Stewart
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Toby Pike
Copywriter: Daniel Barrett
Log in or register to post comments
Dany_N's picture

Nice concept, but very bad execution.
Why not putting the family in the water to have the real bubbles and hair and clothes effects ?

Dany_N
Activity Score 4
Graphic Designer
Guest's picture

I agree. That's what I thought too.
It would've worked better if the clothes and hair had the floating underwater effect, not static like these.

Guest
Guest's picture

Agree with Dany. Could have been at least a bit more interesting.

Guest
Emran Hayat's picture

S&S u sux big time _|_

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

bad execution

Guest
SoCH_TO's picture

Superb Idea. I thinks Art direciton may better than persent but its also good Art Direction

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

eclipse011's picture

How lame. Not only the idea, but also the execution. Why this photoshopped picture when you promote a camera that can actually take pictures under water?

eclipse011
Activity Score 44
Art Director at Scheepens reclame adviseurs
.-_'s picture

hahahaha.. i agree

.-_
Activity Score 95
Copywriter
bubblestheclownfish's picture

Agree with all the comments above. WAAAAAY too subtle. Have some fun with it. Make the family look like they actually wanted an underwater family picture. Lots of hair floating, dresses all over, cheeks full of air as they frantically try to keep holding their breath for the camera. THAT would be fun. You could just imagine this zany family planning this fun shot. The current ad is the wrong approach.

bubblestheclownfish
Activity Score 614
Creative Director
alexander_bickov's picture

Here people may ununderstand that people are under water

alexander_bickov
Activity Score 3279
sirvan's picture

It's not about "subtle" it's about the clothes and the hair NOT being wet in these shots. They should've been actually underwater. Duh.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

gon_enelcamino's picture

si estas vendiendo una camara para sacar fotos abajo del agua... por qué tenés que cagar todo con un trabajo tan malo de photoshop para mostrar gente dentro del agua?? tu camara no está para eso???

además la idea es bastante mala muchachos...

gon_enelcamino
Activity Score 838
Underground
karaba's picture

Que drolito !

karaba
Activity Score 112
Copywriter
Guest's picture

seriously bad execution

Guest
Guest's picture

Sorry but it don't seems like they are in the water, could be so much better i think.

Simple things missed!!!!

Guest
Guest's picture

Very simple art direction things missed, lame!!!!!

Guest
rolling.stone's picture

bubble and floating hair would have made it better

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Featured Content

Latest Collections

Advertisement