Exploding note

Agency Network: 
October 2008
Sony Print Ad -  Exploding note


Print advertisement created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.


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Premium DJ Headphones

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Illustrator: Electric Art
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Julio's picture

Excelente imagen! Buen trabajo

Mandark's picture

very nice.I would have put that explosion on both sides of the's stereo...right?

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

theanc's picture

I don't know. It seems to be a bunch of ideas together. I see that the note and the headphone are look alike. Then it's strange that little notes are coming from the note-like headphone.
And I agre with Mandark. 2 notes together would be better.


Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

thirty6chambers's picture

i think you're confusing yourself...

Activity Score 1464
Art Director
dthlb72's picture

'Music within Music', notice the space & dimension surround?

Activity Score 545
Art Director, ADK Malaysia
SeanMartin's picture

Two would definitely have been better because, much as I hate to write it, it looks like the note's cutting some serious cheese.

commercial artist's picture

Have you ever worked in an ad agency before?

If you don't have anything of value to comment on, keep your comments to yourself.

commercial artist
Activity Score 62
Working in Saudi Arabia
SeanMartin's picture

You're not even worth the reply, bubba... save that I gather you worked on something and, oh gosh, I didnt say the right thing as a comment. That would definitely figure around this place.

commercial artist's picture

I guess I was worth the reply, since you replied to me.

And in a way I agree with you. "This place" has a problem with inane, childish, unnecessary most of yours.

(And that's Mr. Bubba to you)

commercial artist
Activity Score 62
Working in Saudi Arabia
STRTLRS's picture

This visual is strong but it's a little messy. The notes look like they're being squirted out of the note which looks like a black bean sprout. Is the big note supposed to be made out of that cushiony material used on headphones?

Activity Score 1601
storytellers. |

I think, therefore... yeah.

gmint7's picture

it read to me like a "broken melody" ??

Activity Score 2675
Art Director at ad grad @ S Francisco |


Roger Daly's picture

Yeah... but a bit too symbolic/simplistic.

Roger Daly
Activity Score 355
consolidated.db's picture

simple. great. love it.

Activity Score 545
Copywriter at Ad Land
commercial artist's picture

Excellent advertising. Caught my attention. Drew me in. Gave a clear message in an interesting way.


It's only advertising.

commercial artist
Activity Score 62
Working in Saudi Arabia
slyseal's picture

doesn't look like its exploding at all. the notes look like they're just floating serenely into the big note. also it make more sense this way...considering the line.

anita dharane's picture


anita dharane
Guest commenter's picture

I saw it more like a magnet drawing small pieces closer. or an egg cell. But the image looks great.

Guest commenter
psalmpsynne's picture

i think the visual isnt bad and a good interpretation at that, however, the blast should have been in the front of the note and not the side.
i think that way, the impact would have been better refelected.

Vipond's picture

i didnt think explosion either. thought it was more implying that rubbish headphones only give that one big note whereas these supposedly better ones give all these little intricacies that are usually lost.

might be totally off the mark, but thats what i got

Activity Score 60
Psycho's picture

Very nice. The usual sound is just one note, but with sony you hear so much more in the same note.

Very well captured!

psalmpsynne's picture

i think the visual is tech however, the blast would have been better if it was placed in the front rather than the side, that way the impact of the blast would have been better refelected.

Guest commenter's picture

Great, my eardrums are going to burst.

Guest commenter
Whitefang's picture

another ad using a musical note for headphones. awesome

Activity Score 509
Corbeen's picture
Activity Score 1093
Lecter Lecaros's picture

really nice art direction, wow

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

funky_frogii's picture

very goood.

love anything creative

Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

icanthink's picture

very nice.

Activity Score 270
Creative Director
spotanatomy's picture
Activity Score 72
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