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Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by FP7, United Arab Emirates for Sony, within the category: Electronics, Technology.

Advertising Agency: Fortune Promoseven, Dubai, UAE
Creative Director / Copywriter: Vincent Fichard
Art Director: Matthew Jones
Photographer: Adam Browninghill
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bknowlden's picture

Best of the bunch in my opinion. The jelly bean wasn't reading to me and the banana is kind of creepy.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ogilvyandmenon's picture

this one's really cool.

ogilvyandmenon
Activity Score 178
O&M India
sold's picture

i like it, even with this 'exageration technique' of creation: 'make-it-large-big' that we all are accustomed to use and see.

good one.

sold
Activity Score 3305
Copywriter
chikirom's picture

Smart!

chikirom
Activity Score 133
Creative Director |

Chikirom

Vicomte's picture

simple and not bad.

Vicomte
Activity Score 287
Copywriter at Copywriter
Jet Propulsion Lab's picture

I personally like the "store the impossible" campaign a LOT better (with a squid swallowing a whale or a mouse with an elephant in its belly, etc.)

That said, I love this execution the best, too. Same message, different twist. Easy brief...

We'll be seeing MORE of these ads, I guarantee you!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Ag's picture

Agree. This looks really nice... But its challenging "Store the impossible", and it won`t win.

I loved "storage the impossible".

Ag
Activity Score 305
Copywriter
m í t i c o's picture

Clean and easy to deal. I like this work.

Viva Honduras !!!

http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
adrianapr's picture

this is a good campaign.
the concept is very very clear just visually.
kudos!

adrianapr
Activity Score 1254
smilepig's picture

hey quite a good simple ad.I like it .

smilepig
Activity Score 254
Art Director
BOOBJOB LOOBCANNON's picture

This one is a lot more engaging. I much prefer it to the Jelly Beans. The age old 'exaggerate' technique. Nice one.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

funky_frogii's picture

yup..........its goooooooooooo

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

robottttrockkkk's picture

tiene un "huevo" de espacio!

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
firewalker's picture

well thought of idea..

firewalker
Activity Score 10
Pune, India |

Cheers, Sohail

R. Rinaldi's picture

Excellent student work

R. Rinaldi
Activity Score 686
Singapore
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