Description
Print advertisement created by Y&R, Panama for Sony, within the category: Electronics, Technology.
Noise Cancelling Headphones
Creative Director: Jorge Heilbron
Art Directors: Jorge Muñoz, Alberto Weand Ortiz
Copywriters: Jorge Heilbron, Jorge Tavera
Illustrator / Photographer: Josefina Pro
Digital Retouchers: Raul Pardo, Alberto Weand Ortiz
everything works fine... but i think i dont like the pruduct right on top of the model.
I like the idea, art direction coulda been more in favor of product
I saw just the shadows at first and though of the Hiroshima People shadows at first...thought the product could cancel out the sound of an A-Bomb... impressive :)
Concept wise it is good, maybe find a way to place the product in a good manner...look like a big bubble thing hanging which look not very normal.
the Hiroshima thing, was the first thought I came to as well.
I find them a little spooky.- ghost's etc..
it's a good concept,
Perhaps had the contrast been turned down a little it would be a little more real world.
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