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Agency Network: 
Published/Aired: 
March 2010
Sony Print Ad -  Cheese

Description

Print advertisement created by DDB, Saudi Arabia for Sony, within the category: Electronics, Technology.

Advertising Agency: Promoaction DDB, Riyadh, Kingdom of Saudi Arabia
Creative Director: Olivier Grateau
Art Directors: Ajit Sahu, Sameer Kharpude
Copywriter: Mohammed Abou Abdou
Illustrator: Ajit Sahu
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SAM75's picture

Does it smell like cheese? Or what?

SAM75
Activity Score 220
Guest's picture

Cheeeeeeeeese click!

Guest
jackmancer2017's picture

Hehe, funny but clever insight.

jackmancer2017
Guest's picture

It is really a clever and great idea

Guest
Guest's picture

Very smart.

Guest
tamer samy's picture

i like..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

but the execution ... i mean you can use real cheese and use it to built the camera its very nice idea

Guest
Guest's picture

Cheeeeeeeeeeeeeeeeeeeeeeese :D
wonderful ad

Guest
capywriter's picture

I don't like the idea. Second, the cheese looks way to artificial. It looks like a piece of soap that should resemble cheese.

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

repeat after me "cheese" ... I dont like

Guest
Elmārs Ārnieks's picture

super

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

bvital's picture

positive

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Guest's picture

i dont get it!

Guest
Adaddicted's picture

Appreciate the effort from Saudi Arabia.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

imtiyazkhan's picture

A BIG S M I L E !

imtiyazkhan
Activity Score 49
Art Director |

khanz

Hibon's picture

Nice clever idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

could someone explain?

Guest
SAM75's picture

I was confused too. But check the 2nd comment, It's clear.

SAM75
Activity Score 220
Guest's picture

Ok, but I don't think it is particularly clever.

Guest
Guest's picture

the is not good if you need to explain it to your target audience ....... not all clever ideas are good ads...

Guest
alexander_bickov's picture

Cool idea. Love it

alexander_bickov
Activity Score 3279
Minerva Pinto's picture

cheesy

Minerva Pinto
Activity Score 1394
Bryn Mawr College
TommyO's picture

I took me a few seconds, but funny.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Bianconiglio's picture

Why? Please, tell me why. Why are you doing this?
Do you think this ad is going to sell more cameras?
Oh, my gosh.

Bianconiglio
Activity Score 406
Copywriter
Zulu-1's picture

Cheese... Fun.

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Hiperion's picture

where is the efficiency?
a joke is not an ad

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Now that's a cheesy ad from Saudi Arabia! Not working tho!

Guest
michelangelo's picture

great insight, beautiful execution

michelangelo
Activity Score 660
Guest's picture

Caralho, que merda.

Guest
Guest's picture

nice but way too simple. although i usually love simple it makes it look old.

Guest
Dzsoi's picture

I guess they are saying everyone will smile at you if you are taking photos with this camera. BUT I didn't get it either at first glance.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Nice insight, but, where is the brand benefit? does not tell me anything good about the camera.

Guest
Copy_ranter's picture

stupid...

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Guest's picture

Little more than a bad pun to me.

Guest
Guest's picture

i wish i had done that

Guest
Guest's picture

its a awesome. i wish i had done that

Guest
dollypoppin's picture

Took a while for me to get this. Concept's good, but yea, like what they say, not all clever ads are good ads.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

msinjab's picture

Too bad that this work doesn't belong to the names above ... with all my respect to everyone... IT WAS DONE BY ME... and they said as I was doing an intern-ship there so they can't write my name in there.... This is an injustice.

msinjab
Activity Score 2
Creative Director at Limkokwing University of Creative Technology
reemserena's picture

loool i love it :)))))

reemserena
Activity Score 29
Graphic Designer
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