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The Insight Story, Beauty

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Y&R, Switzerland for Sonntags Zeitung, within the category: Media.

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Christian Bobst, Philipp Skrabal
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Photographer: Scheffold Vizner
Consultant: Marcel Mägerle, Manuela Wettstein
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Guest's picture

good

Guest
Billoughsby's picture

Too true.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Cheerriiee's picture

matrioshkas are getting old..but this one is used cleverly

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

ver well done; but i think frankenstein is more handsome than the creature above it....

Guest
JeffGreenhouse's picture

Visually interesting, but I get a little lost on the message. I mean, I get the general idea that an "insight" story digs down through the layers, but I still feel like I'm supposed to come away with something else and I can't fully decipher it.

JeffGreenhouse
Activity Score 310
Guest's picture

isnt this devoce has been used so many times. the recent The Economist campaign from india used a similar idea and won Cannes thia year.

Guest
sold's picture

if you rationalize, almost all ads will fail, jeff...

sold
Activity Score 3305
Copywriter
himanshu prabhakar's picture

very good !!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Rastamathamba420's picture

this is my favorite! Is amazing! Well done!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

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