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Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Y&R, Switzerland for Sonntags Zeitung, within the category: Media.

Caption

The insight story.

Advertising Agency: Advico Young & Rubicam
Creative Directors: Philipp Skrabal, Christian Bobst
Copywriter: Martin Stulz
Art Director: Rob Hartmann
Photographer: Scheffold Vizner
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RyoJiKuB's picture

i think it the best of this campaign

RyoJiKuB
Activity Score 70
SSRU
wow's picture

a really smart and awesome advertising for a newspaper. wow. like it alot.

wow
brandsurgeon's picture

Help??? Dull moment here.

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brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Mandark's picture

got the other ones...i'm in the dark here...need help...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

ivan's picture

The baby is cloned.

ivan
Creative Director at Ads of the World
MaximeGK's picture

Or in-vitro?

MaximeGK
Activity Score 78
STRTLRS's picture

Science, lab rats, Dolly, cloned human. Best of the bunch.

Having said that, was is it with this trend of slicing living creatures in half. We saw it the other day with the "lawnmower" ads. XBOX 360 and Netflix are running a tv campaign of similar nature. Playstation started this many years ago and worked for them. That doesn't mean it'll work for every product/service out there.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

brain123's picture

The best by far

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

THATS A LOVELY LEAP
MTZ

Guest
Guest's picture

i'm not sure on this.

Guest
mark3r's picture

Amazing. Great Ad

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture
Guest
Reality Check's picture

Bravo. Great campaign, although this particular ad easily outshines the others in both idea and execution.

Reality Check
Activity Score 2539
Guest's picture

so horrible; I think this paper ad makes viewer recognize relation
between science and society or morality.
well but that's the point of ad..
anyway, It's just shocked and powerful.

Guest
Guest's picture

mvgbhyfujmkbfunk

Guest
moisescast's picture

buen arte

moisescast
Activity Score 3
director de arte
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