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End of the World, Water

Agency Network: 
Published/Aired: 
May 2012
Description: 

Print advertisment created by Y&R, United States for Sonim, within the category: Electronics, Technology.

Sonim XP3400 Armor | Water-submersible, just in case.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Art Directors: Christian Liu, Eduardo Quadra
Copywriter: Antonio Arias
Illustrator: Sattu Rodrigues
Photographers: Rodrigo Ribeiro, Gary Griffiths
Print Producer: Tom Stocks
Retouchers: Claudio Ishi, David Prittie, Raul Pardo

Comments (10)

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KDbranding's picture
KDbranding
Activity Score 78

great image by photoshop !!!

iambusy's picture
iambusy
Activity Score 2219

looking cheap

busy.

Kazs's picture
Kazs
Activity Score 39

It's for adobe?

kleenex's picture
kleenex
Activity Score 50548

I like the execution, but I do not think it is going to sell the brand.

alecrespo's picture
alecrespo
Activity Score 157

awesome

Meow Me's picture
Meow Me
Activity Score 62

gud concept

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

good execution very bad idea

gonndo's picture
gonndo
Activity Score 1094

I thought it was a Nokia Ad...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Merece pela montagem! deve ter dado trabalho!

dean viii's picture
dean viii
Activity Score 1686

This is the kind of work you want to hide. Submitting it to AOTW was a bad choice. Now everyone knows the bad kind of work you do. How is the Chief Creative Officer a Chief Creative Officer? wow.

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