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Paper bags, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by E21, Brazil for Sommer, within the category: Fashion.

Advertising Agency: e21, Brazil
Creative Director: Ricardo tronquini
Art Directors: Ricardo Tronquini, Tiago Junqueira
Copywriter: Matheus Lehembauer
Illustrator: GRB
Photographer: Fabian Gloeden
Production: Mariza Finck
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SeanMartin's picture

Very cool series, great concept for the photographer, and wonderful art direction. The little details are great fun.

SeanMartin
picopalqlea's picture

what's the concept?

picopalqlea
Activity Score 999
bauer's picture

For me the concept is clear, the "sommer people" versus the "boring people" with the papper bags

bauer
Activity Score 126
Audrius Kubrik's picture

boring parents, kool kids. i'm neither, but it's a bit insulting.

Audrius Kubrik
Activity Score 828
Vilnius
bauer's picture

i don't think it refers to parents. Look at the third ad the "parent" is playing playstation?! This is more like a student republic or something like that.

bauer
Activity Score 126
Audrius Kubrik's picture

ok, he does play a video game, but if i didn't get the chance to see the 3rd one? the rest 3 have no such "student republic" clues at all ( to my eyes at least...)

Audrius Kubrik
Activity Score 828
Vilnius
pedrera's picture

amatour.

pedrera
Activity Score 88
free lancer
marton.santos's picture

freelancers are amateurs...sorry man...get a job.

marton.santos
Activity Score 37
E21
aintnobusy's picture

bauer ... in d third ad no ones playin play station .... d parent is at the basin :)

aintnobusy
Activity Score 30
euro rscg
kristy's picture

Is the idea that the paper bag people are the boring versions of their hipper, "Sommer" selves? If so I think I like the concept, and I do like to photography and art direction, but they don't quite fit together, there may have been a clearer way to execute.

kristy
Activity Score 7
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