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Sushi

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by BBDO, Russia for Somat, within the category: House, Garden.

Advertising Agency: BBDO Moscow, Russia
Art Director / Copywriter: Holger Paasch
Photographer: Ivan Frolov
Food stylist: Pavel Rogozin
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marcooo's picture

better without red cloth

marcooo
Activity Score 38
Flurb's picture

The plate would've been completely unnoticeable without the red cloth--making the ad absolutely pointless.

Flurb
Activity Score 263
Creative Director
Favete's picture

I think that's the whole idea... see the product?

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

marcooo's picture

you can add a bit of shadow instead of red cloth. i stil prefer without.

marcooo
Activity Score 38
sachio's picture

Marcooo, don't you get it? It's advertising cleaning power so strong that it makes the plate completely disappear. The red cloth is the only thing letting you know there's a plate there. If there was a shadow, you'd miss the entire point, because it would clearly define the plate's presence. Here, there is no visible plate. Just the cloth itself makes it known that there is one. A shadow would completely eliminate the fact that the plate is supposed to have completely vanished because it's so clean.

Follow? Why do you think the red cloth is bad?

sachio
Activity Score 78
Advocatus Diaboli
Vamos's picture

If you remove the cloth and add left bottom shade, the right top would blend into the white, making the point they want to make..

Vamos
ahpitt's picture

I agree with you. I prefer to keep the red cloth.

ahpitt
Activity Score 342
Art Director at Art Director
skanger's picture

seen this sort of concept before, for window cleaners etc...just a different take on a done concept.

skanger
Activity Score 95
Art Director at Ogilvy
picopalqlea's picture

dont get it... why 666?.... im confuse what are rest supose to be???

picopalqlea
Activity Score 999
sneakyhands's picture

i don't think i would've noticed that, nice catch.

sneakyhands
Activity Score 1857
Copywriter
MINAKA MORI's picture

Yes yes!!! I saw it
It made me think of evil japanesse food, scary...

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

Crystal Clear's picture

is whiteness associated with dish washing? isn't it something looked for in laundry detergants?

*** KIRMIZI ODULLERI ***

Crystal Clear
Activity Score 83
Other at Media - Newspaper
MINAKA MORI's picture

Like the concept, but what about the table, is she eating on a bigger plate or something? too much white in my humble opinion.

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

bauer's picture

you need a background with the same color of the plate. what would you do, a wooden texture plate?

bauer
Activity Score 126
MINAKA MORI's picture

No, but it looks like the girl is eating sushi on an empty space not a table, I just pointed that because it would de better for the ad to distingish the table.

or not??

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

picopalqlea's picture

and what's the concept?

picopalqlea
Activity Score 999
JC Carvalho's picture

And what about that 666??????

sushi from hell haahaha

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

MINAKA MORI's picture

Yes yes!!! I saw it
It made me think of evil japanesse food, scary...

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

Renan Correa's picture
Renan Correa
Activity Score 186
Copywriter |

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www.cargocollective.com/renancorrea

slip's picture

That evil bastard always has to worm himself in somewhere.

*****

slip
Activity Score 919
designer |

SJB

Kateter's picture

this is becoming overused concept.

identical idea won in Cannes few years back with some black clothes on hangers (black background, clothes not visible, only parts of hangers visible). don't know who did it.

Kateter
Activity Score 2029
Copywriter
Dale's picture

666? I just saw "'! Of course that weak joke would be better with smart quotes.

It's not a bad idea and I think the ad works. Of course there are similarities to other ads but finding something nobody has ever seen here would be a sisyphean task.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

yctham's picture

The idea is not done-to-death, just overused, ha! There is one laundry detergants ad also using this idea at Malaysia. =)
And, "evil japanese food", ha! sounds funny, although i can't really get why somebody said so.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
teenquey's picture

too rigid

teenquey
Activity Score 290
JWT
CHACK's picture

EL EL CONCEPTO Y EL ARTE SON MUY BUENOS...!!! CONGRATULATIOOOONSSS!!!!

CHACK
stepup's picture

done

stepup
Activity Score 26
Don Rapper's picture

very very good ad. but whats with the 666???

Don Rapper
Activity Score 223
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