Advertisement

Strawberry

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by BBDO, Russia for Somat, within the category: House, Garden.

Advertising Agency: BBDO Moscow, Russia
Art Director / Copywriter: Holger Paasch
Photographer: Ivan Frolov
Food stylist: Pavel Rogozin
Log in or register to post comments

Highest Rated

slip's picture

white table + white plate + freakishly good looking hand + succulent srawberry = ad
oh.

*****

slip
Activity Score 919
designer |

SJB

SeanMartin's picture

Simple, elegant, to the point. Love it. Nothing earth-shaking, but that doesnt matter. It grabs your attention and makes its message.

SeanMartin
capywriter's picture

Do 'food stylist' and '3D designer' mean the same thing in Russian?

capywriter
Activity Score 5512
Copywriter at Freelance
danaspooky's picture

pretty elegant and clean. By the way, the woman use Somat to wash the table too?

danaspooky
Activity Score 6
sneakyhands's picture

this gives me a horrible taste in my mouth, like detergent, like the detergent they're trying to sell. the plate is clean, but i thought it was for some sort of whipped topping before i saw the dishwasher tablets.

sneakyhands
Activity Score 1857
Copywriter
capywriter's picture

That confused me too. But although it looks more like a 'dishwasher soapy sauce', I think they really intend to show a whipped topping. At least that's my conclusion since they don't use the product in a similar way in the other 2 ads...

capywriter
Activity Score 5512
Copywriter at Freelance
Hibon's picture

This is the kind of ad that i consider a "so what ad" ...no real idea just good food stylist and clean image.

Hibon
Activity Score 3734

Simple ideas are the best !

MINAKA MORI's picture

Like the concept, but what about the table, is she eating on a bigger plate or something? too much white in my humble opinion.

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

slip's picture

white table + white plate + freakishly good looking hand + succulent srawberry = ad
oh.

*****

slip
Activity Score 919
designer |

SJB

praveen1975's picture

Good fantastic... concept...

praveen1975
Activity Score 2
Art Director
Yorch19's picture

Everything was thinked. Elegant and sensual hands works perfectly with the stawberries, and the idea of white is "very clear"

Yorch19
Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

teenquey's picture

my initial thought was... "is that tablet soda melting the strawberry?"

just a thought...

teenquey
Activity Score 290
JWT
Advertisement