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Shoes

Campaign
Agency Network: 
Published/Aired: 
August 2008
Somarec Print Ad -  Shoes

Also From This Campaign 2

Description

Print advertisement created by C'Direct, France for Somarec, within the category: Other.

Caption

Somarec. Tyres for all.

Advertising Agency: C'Direct, Le Lamentin, Martinique
Creative Director / Art Director: Hugues lison
Copywriters: Sabrina Rimbaud, Jacques Brunet
Photographer: Vianney Saintenoy
Retouching: Studio10
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Andy-B's picture

Yeah....
The idea is not fresh, but its nice

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Guest's picture

DO your job JOE LA POMPE and stop them!

Guest
esteb's picture

Which planet do you belong?
This was done so many times!

esteb
Activity Score 673
art
wasuntitled's picture

The idea is perfect to promote the shoe

wasuntitled
Activity Score 30
7th Frontier-Designer |

WASANTHA

dadada's picture

is the ad for the shoe or the tire ?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Dozer's picture

agree, you know i think this could be better if the add was for the shoes
-just my opinion-

Dozer
Activity Score 149
peak900's picture

this is 80's

peak900
Activity Score 211
Copywriter
pmoniz's picture

"Pirelli. Power is nothing without control."

pmoniz
Activity Score 35
Copywriter at MSTF Partners |

selling illusions

corporal_hicks's picture

Ronaldo???

corporal_hicks
Activity Score 365
Art Director
CharlieR's picture

very very old idea. sorry.

CharlieR
Activity Score 92
düsseldorf
phoamcor's picture

Old, old, old idea.

Carl Lewis Pirelli TV spot of him running and jumping across the ocean, lands in USA, looks down and feels his bare feet and the sole of his foot is a tire tread. Won at Cannes and every other award show.

Fail and an extra kick in the n*ts for being co creatively lazy.

phoamcor
Activity Score 1284
Hugues Lison's picture

Come on... there's nothing in common with the Pirelli ads (oh yes... the foot... my god... we use a foot) Be serious, this is not the same concept (a foot is not a concept...)

Hugues Lison
Activity Score 22
Creative Director
littlecake's picture

I would so dig to have a pair of shoes that could take me through terrain like that, oh wait it's for tires....AGAIN!

littlecake
Activity Score 54
I am a creative
icarodoria's picture

Are we on the 1980s?

icarodoria
Activity Score 66
New York
raavigeorgian's picture

love the visual...can't relate to the copy instantly...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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