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The Right War

Agency Network: 
Published/Aired: 
April 2013
Soleterre Print Ad -  The Right War

Description

Print advertisement created by KEY ADV, Italy for Soleterre, within the category: Public Interest, NGO.

Caption

A photographic journey into the reality of childhood cancer in the world.

Advertising Agency: KEY ADV, Milan, Italy
Creative Directors: Massimo Del Monaco, Luca Negretti
Art Director: Roberto Ferrario
Copywriter: Veronica Maggi
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morse's picture

It's a good ad, but it's a decade old approach.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

just an okay ad for me.

kleenex
Activity Score 51721
Web Designer/Developer
printlover's picture

Got some chance at NY Festivals

printlover
Activity Score 587
Nurse Bell's picture

The black background makes it look really dated.

Nurse Bell
Activity Score 156
certaintly's picture

why is it a GUN if it's a photographic journey????

you just wanted to use this visual, so to justify it you wrote "the right war"
no, this is bad. sorry

certaintly
Activity Score 3994
AbbaSez's picture

I agree. Convoluted.

AbbaSez
Activity Score 104
Creative Director at AbbaSez, LLC
russo's picture

not cancer related, it goes around the subject

russo
Activity Score 23
Creative Director
salil.sharma's picture

I Like Execution

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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