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Spit up

Agency Network: 
Published/Aired: 
July 2009
Soleterre Print Ad -  Spit up

Description

Print advertisement created by JWT, Italy for Soleterre, within the category: Public Interest, NGO.

Caption

All children should be allowed to be children.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13
Head of Art: Cristiana Boccassini
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Guest's picture

oh i love this one! Great insight!

Guest
Guest's picture

Good photographer

Guest
tirthomitro's picture

W O W!!!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

sonucoues2002's picture

done dona done done

sonucoues2002
Activity Score 804
visualizer
Guest's picture

shut up !! it is amazing ,

Guest
sonucoues2002's picture

looks like u havent seen anything yet.
this concept has been done long time back.plz update urself before yelling on me.
if u have any doubt thn ask ivan

sonucoues2002
Activity Score 804
visualizer
corpuscollossus's picture

are you serious? they're barely related.

corpuscollossus
Activity Score 41
Guest's picture

10 e lode. Great.

Guest
Guest's picture

Please saying "DONE" and dropping some wierd links... This is good concept with good copy...

Guest
Guest's picture

Abused insight.

Guest
mpared's picture

hahah brilliant

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

SoCH_TO's picture

Great Photoprapy
Great Art Direcation
Great Copy

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Mike.L's picture

insight is abused, this is not a great concept but visual idea is interesting...

Mike.L
Activity Score 79
Copywriter
73pixels's picture

loved it....

73pixels
Activity Score 163
Art Director at India
Bob08's picture

Children must be children repeated hundreds of times in hundreds of adv.
Now the image.
How can be accepted the fact that the baby refused so many spoons to have his mom entirely covered of wasted food.
Is she crazy?
Million of black babies die for lack of food and she continues to persist in giving food to a baby who probably already had enough.

Bob08
Activity Score 749
Chopper's picture

Any sense to insist?

Chopper
Activity Score 1015
Guest's picture

great. love it!

Guest
Guest's picture

Great, love it...
Sometimes babys play with their food... If they're really hungry they don't.
Get the point Bob08

Guest
prasanno's picture

Nice good job! It definitely gets my attention and two thumbs up!!! Cheers!!!

prasanno
Activity Score 102
Graphic Designer
Guest's picture

Splendidamente esplicativo della tematica prefissata!

Guest
Guest's picture

Great concept. Now,the insight is abused only if the concept is show in the same way in hundreds of adv. But this one is new and strong. It's funny and serious at the same time. For me is one of the best social campain that talk about food that i ever seen.

Guest
Guest's picture

woow nice idea. very smart and cool execution.

Guest
Guest's picture

Mmmmh the art direction maybe could be a little better. But finally is a good job. Great insight! and photo.

Guest
Guest's picture

bellissima

Guest
Guest's picture

very strong idea

Guest
Guest's picture

like it! this is advertising! one of the best social campain about food in africa.
No wonder, you are italian!

Guest
Guest's picture

great

Guest
Guest's picture

impact, new idea

Guest
Guest's picture

Good to see different thinking for a social campain about hungry.

Guest
Guest's picture

Insight done alot of times? maybe but this one is the ' BEST ' !

Guest
Guest's picture

winning campaign.. brilliant idea

Guest
Guest's picture

cmon italian guys, its a good point...

Guest
Guest's picture

nice one. The concept, the casting and the expressions are great.

Guest
Migzter13's picture

NUFF SAID!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Mai vista un'agenzia che si autocommenta così tanto.
Tutti i "guest" praticamente, con un'escalation finale patetica.

Per inciso, la campagna usa un concetto visto mille volte.

Guest
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