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Old war, 3

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by H-57, Italy for Soleterre, within the category: Public Interest, NGO.

Caption

Let's make war an old thing

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator / Photographer: Dock 75
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AssassinX's picture

Just googled Soleterre.org.

"Soleterre ONLUS is a non-profit humanitarian association working both in Italy and abroad to ensure that people's inviolable rights are upheld. Using its own staff, it provides health and education services and food, mainly to children and women in conditions of desperate poverty."

AssassinX
Activity Score 1329
the_lizard_king's picture

Wotever they tried... it just doesn't make sense at all. I think it is just too literal and frankly i really feel it is average. Not something expected from ITALY!!! You guys create some real nice stuff... where is it gone??? Or has it gone old too???

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

rurorjuror's picture

weak old soldiers? the same about idea.

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Guest's picture

Yeah, I agree with the other posters. This could have been a great chance to make a really memorable piece, but it was squandered on a first-draft concept and some photoshop work.

What if it had that sort of old-time cartoon look? Maybe even that Fallout caricature style? That would have been funny, and still could have been left a little gritty.

==============================
http://benpaddockdesign.com/

Guest
Guest's picture

The curtains on the right looooks so weridddd!!! omg.We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

Guest
Guest's picture

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

Guest
jackmancer2017's picture

Uff, awkward, out of place and boring. If you ask me.

jackmancer2017
Hibon's picture

So boring that doesn't make sense... what's the point????

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Very confused.
Really no sense.

Guest
Hiperion's picture

Smells like Italian advertising.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Oh God... It's a disaster :) ...maybe next time! thank you anyways.

Matteo Civaschi.

Guest
paumarques's picture

bon concepte. mala execcució.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

LOL.

Guest
Guest's picture

J'adore!

Guest
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