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Soldiers

Published/Aired: 
June 2006

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Description: 

Creative Director – Ed Jones
Copywriter – Avinash Sampath
Art Director – Andrew Leftley
Photographer – Sunil Raju
Retoucher – Ahmed Kunamed

With Vitamin D to make kids strong.

Advertising Agency: Saatchi & Saatchi, Dubai

Comments (4)

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Pouts's picture
Pouts
Activity Score 693

Gr8 concept if only a better execution (photography)

feralartdirector's picture
feralartdirector
Activity Score 64

I think the idea is pretty good. I don't have a beef with it, but I'm not really moved by it either. (I know that's subjective but still) The point is that it might be the execution. I think in the "hulk" one I got the idea very quickly. Here, the art direction is getting in the way a bit. Still, fun idea.

zalimsahib's picture
zalimsahib
Activity Score 14

Ivan,
we should have the ad size and publication details with the region....
a commentary by you will open up positive discussion... at least i think .:
what retoucher doesn't clean?

ivan's picture
ivan

I'll try to do that, but most agencies don't provide it.

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