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Published/Aired: 
August 2008
Sol Protonik Print Ad -  Picture

Description

Print advertisement created by BBDO, Colombia for Sol Protonik, within the category: Non-Alcoholic Drinks.

Caption

Energy all day.

Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Hugo Corredor, Giovanni Martínez
Art Director: Miguel Rojas
Copywriter: Nicolás Nieto
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askon's picture

Would the target really want an already overly hyper 6 year old kid to have ever more energy?

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Audrius Kubrik's picture

isn't it the product's fault then? (and how do you know the kid's overly hyper, or are they all?)

Audrius Kubrik
Activity Score 828
Vilnius
NatalieM's picture

Agreed. Children already have an enormous amount of energy. No need to feed it.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

jorhrambo1976's picture

I THINK THE CHILDS NEEDS RECHARGE THE ENERGY ALL DAYS.

jorhrambo1976
Activity Score 13
ALMIGHTY
sneakyhands's picture

they're selling protein energy, not red bull energy. it is a little unclear whether the kid in the top row is fuzzy, lacking focus, or if they're hyper and moving too fast for the low speed film.

sneakyhands
Activity Score 1857
Copywriter
STRTLRS's picture

It's very clear. This is the same shit Marty McFly's family took in Back to the Future.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Goblin's picture

hheeh cool ad..nice photo to be honest

WWW.MULTIMEDIA-STOCK.COM
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upload/download free pictures, 3d models, illustrations...

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

AD1014's picture

laaaaaaame

AD1014
Activity Score 307
Graphic Designer at nyc
simon.gross's picture

Demon child

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Nanel's picture

cool concept, different. askon are you a client?

Nanel
Activity Score 283
Copywriter
pat2010's picture

concept OK, but the retouching need to improve

pat2010
Activity Score 102
Hong Kong
pierrelastname's picture

just a question why old picture???? is a old product???

pierrelastname
Activity Score 2869
Copywriter
eugenius's picture

Too much estacy pill.

eugenius
Activity Score 396
Art Director
Stasique's picture

+1! )

Stasique
Activity Score 50
Client Servicing at Tabasco, Kyiv
floydeepurple's picture

he is head banging in opposite direction...

floydeepurple
Activity Score 349
Copywriter
Underdose's picture

Idea reminds me this:
http://adsoftheworld.com/media/print/yoba_erotic_toys_three

I'm not pedophilia, don't look at me..

Underdose
Activity Score 134
Ice Lenny's picture

Stephen King had a hand in this.

Ice Lenny
Activity Score 40
ZK Advertising, Nairobi
Righteousone's picture

the kid with the white clothes in the front row attracts too much attention

Righteousone
Activity Score 779
Copywriter at freelance for different agencies
capywriter's picture

actually I find the 'fuzzy kid' at the back row distracting, since it's exactly the kid in the front who has too much energy. That's why they put him in a white straitjacket :))

capywriter
Activity Score 5512
Copywriter at Freelance
mark3r's picture

This gives me the creeps!! Its a F-ing ghost! (On crack)... this is no good..

mark3r
Activity Score 1949
Art Director at Scout
Wolf_Kind's picture

Was this a casting for a japanese horror flick?

" " - Junior Copywriter

Wolf_Kind
Activity Score 20
AAA School of Advertising |

" " - Junior Copywriter

pscs's picture

ya i thought so too!

pscs
Activity Score 440
SAC
sloppy4's picture

ritalin anyone?

sloppy4
Activity Score 1492
jorhrambo1976's picture

GREAT IDEA. VERY VERY INTELLIGENT. IT'S SO GOOD. SIMPLE.
YES, I THINK SOMEONE LIKE STEPHEN KING HAD A HAND IN THIS.

jorhrambo1976
Activity Score 13
ALMIGHTY
Stasique's picture

не нравится!.. :( -1... ребёнок - демон... лучше бы просто был заснят в прыжке каком-то.. или просто бегая... Киев, привет! ;)

Stasique
Activity Score 50
Client Servicing at Tabasco, Kyiv
pscs's picture

err, this reminded me of a movie... the ring or what. no, that one with the VHS tape and that woman combing her hair maybe :P

pscs
Activity Score 440
SAC
silverrocks's picture

idea was done before by O&M,Mumbai,India.. product is Center Fresh Chewing Gum..

silverrocks
Activity Score 50
Visuliser, Hyderabad, India. |

......Next is what?!......

mochi123's picture

Me parece que el producto es tan dinamico y ademas MODERNO, que no va con la direccion, ni el camino grafico que le dieron, aunque la idea es buena, pudo haberse hecho e interpretado de una mejor manera.

mochi123
Activity Score 39
Graphic Designer
K&P's picture

it should've been the teacher, not the kid.

K&P
salvarredy's picture

Muy buena.
Great work!

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

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