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Head, 2

Campaign
Agency Network: 
Published/Aired: 
April 2009
Soho Print Ad -  Head, 2

Also From This Campaign 2

Description

Photographer: www.svengermann.ch

Print advertisement created by BBDO, Switzerland for Soho, within the category: Retail Services.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
Retoucher: Daniel Bracher
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wildbore's picture

nice idea but 2much!!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

hahaha! this is hilarious! I like it!

Guest
Guest's picture

Hahaha! this is hilarious! I like it.

Guest
Guest's picture

there's no reason for a girl buying the product.

it's not funny at all.

it's just a stupid overoveroverexageration.

so why doing it 3 (!!!) times?

Guest
Stevil's picture

I think it's hilarious! If 4 out of 5 people laugh, then it works. Brilliant ad! Love it!!! BTW: 3 different shoes(products), 3 different ads!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
Guest's picture

I just see 2 ads. Anyway it's pretty funny though.

Guest
Guest's picture

so tell me: what's diffrent between the first and the second?

Guest
Guest's picture

Tell me, what's the diffrent between this ads:

http://adsoftheworld.com/media/print/adesf_smoking_awareness_bookcase?...

Adesf Smoking Awareness: great concept, three similar pics.

Guest
Guest's picture

Advertising is not just about exaggeration. Exagerration should make some sense. This is crap.

Guest
Guest's picture

Advertising is not just about exaggeration. Exagerration should make some sense. This is crap.

Guest
Guest's picture

I do love me a fashionable giant.

Guest
Gualcor's picture

it freaking funny!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

hummmmmmm...

Guest
Guest's picture

terrible!

Guest
Guest's picture

MALO, ESTUPIDO, INFANTIL.

Guest
Guest's picture

agreed, and there is no size comparison, so she looks giant.

Guest
Guest's picture

terrible.

Guest
corndogfuneral's picture

The only think I could ad is: Horrible Logo treatment.

corndogfuneral
Activity Score 1053
Art Director
Renan Correa's picture

1'st idea...

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

Guest's picture

Totally Agree

Guest
Guest's picture

actually not the most original idea I've seen around, but the artwork is not too bad and it works. maybe it seems somehow cheap and, yes, the idea could have been developed in a more original way...

http://www.whatcom.it

Guest
Sebastiao's picture
Sebastiao
Activity Score 14
Guest's picture

Bad idea. Bad art direction.

Guest
ElAndres's picture

Direct exageration. It would have been better if the campaign was made for a cereal or nutrition bar brand and showed kids heads.

ElAndres
Activity Score 50
Copywriter at Rivas Herrera Y&R, Ecuador
Guest's picture

El retoque está muy malo.

Guest
missed my turn's picture

"That's a huge bitch."

Not good.

missed my turn
Activity Score 426
samwanzer28's picture

Just plain exaggeration and pun. No one would take this seriously.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

haha!! this one is good!! hilarious i must say!!

Guest
Guest's picture

funny idea.
bad ad.

Guest
ginu's picture

good idea, bad photoshop, in high res it seems like girls head floating over the cloud ...

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

Shee

Guest
Dalbir Singh's picture

Bad photoshop, first thought. High heels make you high, so you touch the sky. Could have explored more.

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

TRICKY's picture

lololololool i like it

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

derya's picture

nice idea.

derya
Activity Score 302
Copywriter
Guest's picture

THESE SHOES MAKE YOU A GIANT!!!

Guest
hadrianapolis's picture

overexaggeration.

hadrianapolis
Activity Score 733
Emran Hayat's picture

its nice

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

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