Advertisement

Slalom

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by King, Finland for Sofia Bank, within the category: Finance.

Caption

Wealth. It's about attitude.

Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415
Log in or register to post comments
everartz's picture

really good campaign..

everartz
Activity Score 7613
Art Director |

| everartz |

DJVassallo's picture

Cool approach for a bank, with hypercontrast, hyper-reality becomes almost touchable...
Congrats Tobi & team

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

tob's picture

Thanks. I’ll forward it to the people who made it happen.

tob
Activity Score 14
KING Helsinki
tob's picture

Thanks. I’ll forward it to the people who made it happen.

tob
Activity Score 14
KING Helsinki
munirgee's picture

Good Positioning! It really works...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

satrianee's picture

I wish to see more of them.

satrianee
Activity Score 3748
rolling.stone's picture

does mere attitude make your rich

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

desaipriya's picture

I feel this one is weaker than the other 2, because it doesn't visually say "wealth is an attitude" - I get the impression it's a poor family playing dress up while the other 2 say, "I could be rich even though I may not look it... 'cos it's all about the attitude."

desaipriya
Activity Score 24
Copywriter at Memac Ogilvy & Mather
Featured Content

Latest Collections

Advertisement