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Published/Aired: 
November 2008
Sobe Adrenaline Rush Print Ad -  Full of energy

Description

Print advertisement created by BBDO, Guatemala for Sobe Adrenaline Rush, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO Guatemala
Creative Directors: Rene Valencia-Arellano
Art Directors: Mario Guerra, Julio Angel
Copywriter: Rene Valencia-Arellano
Photographer: Caja Digital
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mondo's picture

is he shaving his legs or what happend to the hairs ???

mondo
Activity Score 142
Guest commenter's picture

dont get it

Guest commenter
quinoscopio's picture

its like a radio in the shower.
if is that, i think is a relly god idea

quinoscopio
Activity Score 18
UPC
Guest commenter's picture

nice shot, don't get it either

Guest commenter
SeanMartin's picture

It's almost too simple: his can of Sobe is falling into the bathwater and he wont be able to drink it -- unless he's fast enough to catch it, thanks to the adrenalin rush of the product.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
wallcore3's picture

"Do you REALLY work in advertising?"

The ad title says "full of energy" so it means... if it falls in the tub he'll get kill. duh.

wallcore3
Activity Score 33
Copywriter at E Torres Publicidad |

we are the champions my friends

sneakyhands's picture

the ad title doesn't really matter if it's not in the ad. if the title is so important, they probably should've included it. all i see is a can, of adrenaline (not electrical energy), falling into a tub where a man with disgusting legs is bathing.

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

>> "if it falls in the tub he'll get kill"

Uh, no: it means the man in the tub is "full of energy" and can therefore catch the can before it falls into the tub. But thanks for playing.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Aldo Fonseca's picture

I don't think so.

Even... Did you make this ad?

I get the 'energy' explanation and works so cool, but the theory about the adrenaline and the man full of energy sounds so plaaain.

Aldo Fonseca
Aldo Fonseca's picture

You all, the answers in your face:

http://adsoftheworld.com/media/print/sobe_adrenaline_rush_911

Has the guy the 'rush of adrenaline' to avoid the paramedics? Or maybe the parameds has the energy to ride along the city all night to save lives?

C'mon people. Opinions are free, but it costs.

Aldo Fonseca
SeanMartin's picture

I'm sorry you dont think so, but that's OBVIOUSLY what's going on. The nimrod set his can on the edge of the tub and now it's about to fall in. Seriously, how difficult is that to see?

>> "the theory about the adrenaline and the man full of energy sounds so plaaain"

Maybe because it *is*? No everything is high concept, you know. Sometimes it's just a plain, simple ad.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

i think the energy drink is almost like a blowdryer or soemthing, he doesnt wanna get electrecuted?? i duno.

Guest commenter
Nanel's picture

he doesn't want to be electrocuted idiots

Nanel
Activity Score 283
Copywriter
Guest commenter's picture

Why he needs energy drink when he takes a bath?!?!?
Or he will ......

Guest commenter
control C's picture

????????? its obvious that he is afraid because the can is making a cannonball jump to the bath tub so he wont be able to finish his bath because all the water will be spilled... (sarcasm... is great sometimes)

control C
Activity Score 108
Copywriter
Guest commenter's picture

nanel is right.

Guest commenter
DengueFever's picture

Ah ah. Love it ! The idea and the treatment are great.

+1 Nanel. Seriously, it's simple guys. Are you retarded ? He's afraid of getting electrocuted, that's it.

DengueFever
Activity Score 148
SeanMartin's picture

EDITED.

I was going to say something else, but never mind. Just look at the ad, guys.

-------------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

ha,ha!it's so clear!

Guest commenter
Ivancette's picture

La idea no está mala, el recurso del suicidio tiene una vuelta y es novedoso en este caso, me parece que se cae un poco al no tener una bajada, es una ejecución no es campañable.
Buen trabajo del art director.

El

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Guest commenter's picture

A ver señores Victor Garcia, Rene Valencia-Arellano:
piensen antes de aprobar algo asi.

Es una bebida energetica, por qué se la estaría tomando en el baño? . Es para tomarse en el trabajo, en la fiesta, o en millones de lugares más activos.
El baño es para descansar. ILOGICO.

Guest commenter
Guest commenter's picture

si, continuen haciendo propuestas grises del monton sin comunicacion diferenciada. LOGICO. (jajajaja)

Guest commenter
Commenter's picture

hehehehe

the idea is nice, but i dont know...

Commenter
Guest commenter's picture

Sean Martin you clearly work in advertising as a media buyer.

I have finally looked at it long enough (about 5 mins) to work out that 'energy' is meant to mean electricity and he thinks he will be electrocuted when it hits.

Too hard to make the connection = 2/10

Sean, go back to your spreadsheet.

Guest commenter
SeanMartin's picture

I give up. You guys are just looking for deep, deep meaning where there is none. Apparently, it *is* possible for things to be set too low on the comprehension scale.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

too hard? is so obvious!
2 am here in italy and i got it at first glance.
doesn't seem to be so misterious!

and i like it!

nicoruk.

Guest commenter
Guest commenter's picture

The subtext is this ad is, quite obviously, masturbation.

Notice the long phallic shape of the can "shooting" it's load into the bathtub. One could easily imagine the man was wanking in the bathtub and accidentally jostled his Sobe energy drink.

In the end, it's about guilt over masturbation. The creators of the ad and the company selling the product know that you masturbate too much and that their energy drink can restore your precious bodily fluids. Or, at least that's what they want you to think.

But, really the problem with your deficiency in bodily fluids is fluoridation of your city water. But there's no money in informing you of that. An energy drink will have to do.

Guest commenter
Zeus's picture

huh?

Zeus
Activity Score 906
somewhere
Whitefang's picture

Guest commentator has nailed it. I'm off to get one away in the bath.

Whitefang
Activity Score 509
Guest commenter's picture

im not sure where the confusion is. i think its supposed to be like a hair-dryer falling into the bath. energy, electricity, sorta thing? i might be wrong.

Guest commenter
Guest commenter's picture

SPOOF. SPOOF. SPOOF! Im so tired of watching the Guatemalan BBDO branch MASTURBATING in this website. Why don't you let us see your real work??? (I just happened to be in Guatemala, and believe me THIS IS NOT the advertising SOBE is running in real life) yuk.

Guest commenter
Guest's picture

dont understand this advertising???????????????????

Guest
Guest's picture

Con el simple hecho de que se genere una discusión sobre qué significa el aviso, quiere decir que hay algo muy mal de base. Hay que "testear" con amigos honestos antes de decidirse, o mejor aún, con desconocidos o enemigos. Hay que ser muy insatisfecho para poder llegar a una buena idea. Vamos Guate, sé que hay buenas ideas por ahí.

Guest
Guest's picture

aaaahhhhhhhhhhhhhhh!!!!!!!!!!!!!! thats what his saying

Guest
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