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Much more than trees, 3

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.

Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
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Highest Rated

Hadrons's picture

so so beautiful.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

so so beautiful.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Words = clunk.
Art = swoon.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Bianconiglio's picture

I don't like the copy, but you did a good job.

Bianconiglio
Activity Score 406
Copywriter
kleenex's picture

The art is great for all three spots.

kleenex
Activity Score 51098
Web Designer/Developer
bhuvneshwar.chd's picture

shot. like it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ideas creator's picture

amazing campaign

ideas creator
Activity Score 87
chicagohour's picture

This is hard work turning into beautiful art...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

ishiboy's picture

Average idea. Great art. Pathetic copy.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
mrMagic's picture

Art is just amazing.

mrMagic
Activity Score 798
Graphic Designer at RES Group
Butch's picture
Butch
Activity Score 25
rtbrain's picture

Oops! Spoke too soon. Wonder who ripped off who. I assume the link you posted was the original? Thanks for posting.

rtbrain
Activity Score 29
Creative Director
salamandos's picture

I guess both got inspired by the same artist..

salamandos
Activity Score 1947
Art Director
Hadrons's picture

It is the same artist. (!)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

rtbrain's picture

brilliant series! Bravo!

rtbrain
Activity Score 29
Creative Director
NicoCiego's picture

Crapy copy.
I love the art, I'm a great fan of Lorenzo Durán.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
iambusy's picture

message nt comin thru...not hittin.... this aint arts of the world..though...but it can be started soon

iambusy
Activity Score 2219
Copywriter |

busy.

salil.sharma's picture

lovely

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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