Agency Network: 
April 2008

Print advertisment created by BBDO, France for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Creative Supervisor: Edouard Perarnaud, Martin Darfeuille
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Photographer: Dimitri Daniloff

Comments (21)

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diekatzeimglas's picture
Activity Score 16


Davosk's picture
Activity Score 4815

Interesting art but I'm not getting the idea. Maybe because I can't read what's on the snickers van apart from never give up which is a line from Nike or something.

ivan's picture

I like the frozen skier. :)

chinaski's picture
Activity Score 951

very nice vusual, but what's the idea? i didnt get it.

ryzhkov's picture
Activity Score 57

I guess the idea is "Snickers = endless energy for your activities = makes your downhill endless".

WaZoo's picture
Activity Score 197

This isn't an ad, this is the poster hanging on my dentists ceiling :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Vicomte's picture
Activity Score 287

Chinaski you´re right: very nice visual, but where is the idea?

ivan's picture

You just keep going and going and going with the energy Snickers provides.

Olafski001's picture
Activity Score 1193

that is indd the idea
pity it is so unclear because i think it is a great idea

ryzhkov's picture
Activity Score 57

Dunno, I think it's beside the mark.

ok, snowboarding = 'snickers drive'
ok, the whole thing is quite crazy and supposed to be fun
ok, snickers van always appears on the way, so the character have an opportunity to take another snickers.

But something's wrong.

Probably, it must be about 'snickers break' that allows you to keep the pace.

juba_lp's picture
Activity Score 82

doesnt anybody see a little similarity between this ad and the pain without borders ones???

its from paris too..

kinda weird..

ODoyle's picture
Activity Score 260

Exactly WTF is going on here? It's like the treadmill idea can sell anything... charity, chocolate bars you name it... no need for new ideas let's just use a treadmill in everything... hey what about using a treadmill!?

Brainsugar's picture
Activity Score 1631

So bad they did'nt hear you before at BBDO, because they could have use the treadmill idea for the Manix Endurance condom (just after in those pages), and for Total excellium (more Km), and for Freedent long lasting taste, and for...and for...

Disco Munky's picture
Disco Munky
Activity Score 3890

Back to back ideas?

Are you trying to say something Ivan? ;)

"Make a name, or be defamed"

Doin' it for the points

ivan's picture

No, it's a pure coincidence.

Dick Huges's picture
Dick Huges
Activity Score 937

hahahaha the same ideas on a row... the world of advertising never let me down.

Ant's picture
Activity Score 64

chocolate makes you go cranky!!!
nice nice nice!

pretty good's picture
pretty good
Activity Score 364

They both look so similar. Has someone been moonlighting in Paris?

Puppie Poppie's picture
Puppie Poppie

This is bloody awesome. I will use this for my DHL campaign.

wing2aska's picture
Activity Score 58

idea is good but sthing's missing...
maybe could put a logo or a line under

comfy chair's picture
comfy chair
Activity Score 2

It's not hard to see where they got their inspiration

check the painting about 15 down