Real Ice Cream

Agency Network: 
April 2011

Print advertisment created by BBDO, France for Snickers, within the category: Confectionery, Snacks.

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent

Comments (9)

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Mytwocents's picture
Activity Score 285

Product changes but it's the same execution three times.
Nice art direction though

Kriativity's picture
Activity Score 414

somebody please explain me what this ad is all about!

Manoma's picture
Activity Score 1108

Nice AD,
but three time for same idea... etc...

AdBuzzer's picture
Activity Score 1174

Yeah, I think we all seem to have a problem with identifying what this ad is actually trying to say. Is there some French insight that you have to drop an ice-cream to check if it's real or what? The message (whatever it is) is too obscure and confusing.

Adsniperz's picture
Activity Score 88

Obviously it's no french insight, it's a truth. Real icecream acts like this, Mars, snickers (whatevers) bars don't. Only they could say this in such an ironic way!

abbaby's picture
Activity Score 70

u must check dis out

Don't forget to sign the online petition.

denize's picture
Activity Score 81

it could be really really more funny

Good Blood's picture
Good Blood
Activity Score 43

Idea - showing the difference of Snickers Ice cream and Snickers bar, not this ice cream and another ice cream. Looks like a bar but is ice cream so eat it as ice cream.

ffffffwhat's picture
Activity Score 261

I like this idea. It's a bit of a shame they did the same gag three times, but what the hell.