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Real Ice Cream

Agency Network: 
Published/Aired: 
April 2011
Snickers Print Ad -  Real Ice Cream

Description

Print advertisement created by BBDO, France for Snickers, within the category: Confectionery, Snacks.

Caption

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent
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Mytwocents's picture

Product changes but it's the same execution three times.
Nice art direction though

Mytwocents
Activity Score 285
Copywriter
Kriativity's picture

somebody please explain me what this ad is all about!

Kriativity
Activity Score 414
Manoma's picture

Nice AD,
but three time for same idea... etc...

Manoma
Activity Score 1108
Copywriter
AdBuzzer's picture

Yeah, I think we all seem to have a problem with identifying what this ad is actually trying to say. Is there some French insight that you have to drop an ice-cream to check if it's real or what? The message (whatever it is) is too obscure and confusing.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Adsniperz's picture

Obviously it's no french insight, it's a truth. Real icecream acts like this, Mars, snickers (whatevers) bars don't. Only they could say this in such an ironic way!

Adsniperz
Activity Score 88
abbaby's picture

u must check dis out

http://www.youtube.com/watch?v=HWAWue6wDiU

Don't forget to sign the online petition.

abbaby
Activity Score 70
Illustrator
denize's picture

it could be really really more funny

denize
Activity Score 81
Creative Director
Good Blood's picture

Idea - showing the difference of Snickers Ice cream and Snickers bar, not this ice cream and another ice cream. Looks like a bar but is ice cream so eat it as ice cream.

Good Blood
Activity Score 43
Copywriter
ffffffwhat's picture

I like this idea. It's a bit of a shame they did the same gag three times, but what the hell.

ffffffwhat
Activity Score 261
Art Director
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