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Mad scientist

Campaign
Agency Network: 
Published/Aired: 
March 2014

Description

Print advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: IMPACT BBDO, Dubai, UAE
Advertiser's Supervisor: Charlotte West, Valdir Nascimento
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Aunindo Sen
Photography: Carioca Studio
Account Supervisors: Talal Sheikh Elard, Samantha Stuart Palmer
Account Managers: Katie Guy, Melis Izgi
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Highest Rated

NY Belfry's picture

It's playing into their "you're not yourself when you're hungry" campaign. Though they should still have the headline.

I'm not crazy about the campaign though, it just doesn't say chocolate bar.

NY Belfry
Activity Score 1045
Other at City College of Technology
Austin Video Production's picture

This is an odd series of ads. But, again they catch the eye.

Austin Video Pr...
Activity Score 1310
morse's picture

This will take a metal or two for sure.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

I want to be the crazy scientists. I should stop eating Snickers.

Pete R.
Activity Score 3412
Illustrator
Setinho's picture

I didn't get it. Why a scientist, a granny and a cave man?

Setinho
Activity Score 306
General Manager
NY Belfry's picture

It's playing into their "you're not yourself when you're hungry" campaign. Though they should still have the headline.

I'm not crazy about the campaign though, it just doesn't say chocolate bar.

NY Belfry
Activity Score 1045
Other at City College of Technology
thedesignaddict's picture

It is a riddle, wrapped in a mystery, inside an enigma.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ivan's picture

It means: 'You're not yourself when you're hungry'. When you unwrap and eat a Snickers you become yourself.

ivan
Creative Director at Ads of the World
Reality Check's picture

But graphically, the (bad) unwrapping Mad scientist, Granny and Apeman are equated with the (good) unwrapping Snickers packaging, making the idea an almost but not quite.

Reality Check
Activity Score 2539
kleenex's picture

I say the full set of ads work for me.

kleenex
Activity Score 52582
Web Designer/Developer
Mitch24's picture

Terrible, what the hell are you trying to say.

Mitch24
Activity Score 37
sacrilegend's picture

A brilliant execution of their current campaign. But as evinced by the criticisms here, it could've benefited from having the line there.

sacrilegend
Activity Score 3394
Copywriter
Marcao's picture

Definitely needs the line, but then again, some people might actually want to be a mad scientist or caveman just to see what it's like.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Night Nan's picture
Night Nan
Activity Score 16
Copywriter at Fortune Promoseven, Muscat, Oman
4Lion's picture

OMG, Night Nan you are absolutely right , the snickers campaigns are same like old spice ads which won the cannes 2012.

4Lion
Activity Score 19
Creative Director
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