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Mad scientist

Agency Network: 
Published/Aired: 
March 2014
Description: 

Print advertisment created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: IMPACT BBDO, Dubai, UAE
Advertiser's Supervisor: Charlotte West, Valdir Nascimento
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Aunindo Sen
Photography: Carioca Studio
Account Supervisors: Talal Sheikh Elard, Samantha Stuart Palmer
Account Managers: Katie Guy, Melis Izgi

Comments (14)

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Highest Rated

NY Belfry's picture
NY Belfry
Activity Score 1045

It's playing into their "you're not yourself when you're hungry" campaign. Though they should still have the headline.

I'm not crazy about the campaign though, it just doesn't say chocolate bar.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

This is an odd series of ads. But, again they catch the eye.

morse's picture
morse
Activity Score 18024

This will take a metal or two for sure.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
Activity Score 3412

I want to be the crazy scientists. I should stop eating Snickers.

Setinho's picture
Setinho
Activity Score 306

I didn't get it. Why a scientist, a granny and a cave man?

NY Belfry's picture
NY Belfry
Activity Score 1045

It's playing into their "you're not yourself when you're hungry" campaign. Though they should still have the headline.

I'm not crazy about the campaign though, it just doesn't say chocolate bar.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

It is a riddle, wrapped in a mystery, inside an enigma.

ivan's picture
ivan

It means: 'You're not yourself when you're hungry'. When you unwrap and eat a Snickers you become yourself.

Reality Check's picture
Reality Check
Activity Score 2539

But graphically, the (bad) unwrapping Mad scientist, Granny and Apeman are equated with the (good) unwrapping Snickers packaging, making the idea an almost but not quite.

kleenex's picture
kleenex
Activity Score 50118

I say the full set of ads work for me.

Mitch24's picture
Mitch24
Activity Score 37

Terrible, what the hell are you trying to say.

sacrilegend's picture
sacrilegend
Activity Score 3394

A brilliant execution of their current campaign. But as evinced by the criticisms here, it could've benefited from having the line there.

Marcao's picture
Marcao
Activity Score 3029

Definitely needs the line, but then again, some people might actually want to be a mad scientist or caveman just to see what it's like.

4Lion's picture
4Lion
Activity Score 19

OMG, Night Nan you are absolutely right , the snickers campaigns are same like old spice ads which won the cannes 2012.

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