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pradhan's picture

Very nice... nice art direction

pradhan
Activity Score 6
Art Director
fersvax's picture

I disagree. The layout is pretty plain, and the retouch is so obvious in this one. I really don't see the "nice" in this ad.

fersvax
Activity Score 1239
Art Director |

FER.

ahtiras's picture

ok, that means use this product and be an animal in your next life.
right Ivan?

ahtiras
Activity Score 51
Copywriter
like.a.boy's picture

The force is strong in this ad. Everything is forced.

like.a.boy
Activity Score 227
Art Director
chintan ruparel's picture

agree, its 2 forced

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

vinci vordsworth's picture

Ivan,

What will happen to the writing when the snake sheds its skin? The Frog is ok. But the Marking on the snake... that's going to go away soon... Food for thought?

vinci vordsworth
Activity Score 2
Creative Director |

Peace & Regards
VVV

ivan's picture

Why are you addressing me guys? I didn't do the ad!

ivan
Creative Director at Ads of the World
Guest's picture

that's exactly the point! the snake sheds its skin over and over and the writing remains! or did you not get that?

Guest
mostlatest's picture

I think the idea is to get the attention of the reader with some scary reptile images. The copy is misleading in that sense as it gets the next life idea into the ad. That is confused thinking. Probably forced by the client.

mostlatest
Activity Score 38
Other
justpassingby's picture

grow up everyone.
They took this a step further and i think its very unusual, unusual in a clever way.

justpassingby
Activity Score 1368
Other
kre8's picture

agreed..
this is a different way of looking at the brief.
cool stuff.
also, i wouldnt be under any illusions that a "client" forced the creatives to put in the element of the afterlife.

kre8
Activity Score 989
Copywriter
like.a.boy's picture

Unusual doesn't mean good. A step further doesn't mean u achieve the target.
It is true for this case.

like.a.boy
Activity Score 227
Art Director
djspiralz's picture

not good.

djspiralz
Activity Score 491
Copywriter
ellehcimeo's picture

i wish i knew what the writing on the snake says. if it's a list or something that's cool. if it's something random or a person's name, then i'd say change it to say something like "buy milk" or "call mom".

ellehcimeo
Activity Score 3376
Art Director
copywriter.txt's picture

Pagar Arriendo. Pay Leasing. That's what is written on the snake.

copywriter.txt
Activity Score 828
Copywriter
ellehcimeo's picture

Nocopywriter - thank you. i like the ad even more now.

ellehcimeo
Activity Score 3376
Art Director
drizae's picture

Same here, that clears up a lot!

drizae
Activity Score 503
Copywriter |

Fail Harder.

Rusio's picture

Pay the rent. Yes.

Rusio
Activity Score 326
Copywriter
addyhoch10's picture

whow now i'm confused. a snake abused as a memo with the reminder to pay the rent - the whole thing is an ad for a permanent marker and the line on it says 'permanent even in your next life'.
maybe i'm gonna get it in my next life (as a memo snake? who knows)
doubleU-tee-eff, sorry, haven't slept in 2 days.

addyhoch10
Activity Score 2592
Art Director
addyhoch10's picture

aaaaaaaaaaaaaaah ok.
i want to make it my excuse that i am neither really familiar with the idea of reincarnation nor do i use permanent markers to write numbers etc on my hands.

addyhoch10
Activity Score 2592
Art Director
PaulyG_fill in the blank's picture

ha, that's a good point. If this ink is going to follow me through to the afterlife, I certainly wouldn't put in on my skin. Kind of a silly execution now that I think of it. Don't write on yourself with permanent marker, just sniff it and call it a day.

PaulyG_fill in ...
Activity Score 1148
Copywriter
PaulyG_fill in the blank's picture

Actually, the ad is saying that after you're dead and gone, and your body has gone back to the earth, the ink will remain. There's nothing left of your physical self, except the ink is so permanent that it followed you through to the next life.

I agree with you, I don't think the headline makes sense. It shouldn't say 'even IN your next life", it should say something about how the ink will follow you to the next life.

PaulyG_fill in ...
Activity Score 1148
Copywriter
copywriter.txt's picture

This is only an exaggeration to show how the ink is "strong".
Not good as Jimi Hendrix Permanent Marker Ad, but it's cool.

copywriter.txt
Activity Score 828
Copywriter
addyhoch10's picture

maybe this exaggeration is a bit forced. you're right, the jimi hendrix ad was way better

addyhoch10
Activity Score 2592
Art Director
Néstor's picture

spanish discussion here...
http://www.zappingdigital.com/?p=468

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

ahtiras's picture

My Dear Ivan,

we know you did'nt do the Ad but you posted it.
nothing can get here until you see it...kindly spare us from such ads in future
which do nothing but look good.

ahtiras
Activity Score 51
Copywriter
like.a.boy's picture

I don't agree with that, we all learn from mistake/comments. There are some really experienced advertisers here giving a brand new perspective in looking into a good/bad ad, which I believe it's essential for us to learn/advance. If Ivan only post great ad, the only comments here will be great/excellent/envious/wow.. Then what is the point of have the comment section?

like.a.boy
Activity Score 227
Art Director
ahtiras's picture

well Mr. Like.a.boy...
i used to have similar perspective until Ivan changed it.

ahtiras
Activity Score 51
Copywriter
jennywhx's picture

nice visual, but the idea is so forced. and it is scary if something written on me i will bring to my
next life? inspire by birthmark? scary..ha ha.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

vanburnvinit's picture

a nice thought yes, and an unusual concept .... nice

vanburnvinit
Activity Score 70
Creative Director
vanburnvinit's picture

donno if can sell this tho, the birthmark thing is a lil negative...

vanburnvinit
Activity Score 70
Creative Director
Schizzy's picture

This is a little forced, no?

"Permanent. Even in your next life."

Feels so clumsy that I tripped just for reading it.

Should have just left it at "Permanent" and shown a snake and its recently shed skin bearing the same ink mark. Just a thought.

Schizzy
Activity Score 203
Copywriter
adkutz's picture

Love the ads. Nice work and cool concept.

adkutz
Activity Score 48
Copywriter
A. J. SMITH's picture

I quite like it. It does seem a little forced, but it is quite nice nontheless.

7/10

A. J. SMITH
Activity Score 2822
Fonzi's picture

The idea behind the ad was probably that even after the snake shed's it skin the markers ink remains and sinks in to the new one underneath. Thats what i think the 'next life' comment was driven towards. Thats my guess.

Fonzi
Activity Score 2
Other
joey hayashi's picture

Nice photograph,
but the copy su*ks...
and i cant see any relation between the photograph & copy.

joey hayashi
Activity Score 28
Other
Marmelad's picture

Thanks to comments I've finally got the idea.

Marmelad
Activity Score 12
Marketing Manager
Girlfireice's picture

bad... too complicated and layered

Girlfireice
Activity Score 254
Copywriter at Trainee
Louai's picture

This first ad with this concept BIG IDEA had won Grand Prize at the LIA awards back in 2008 then went on to be copied by copycats here is the link http://bloganubis.com/2009/02/11/fishy-from/

Louai
Activity Score 8
Creative Director at Paragon Marketing Communications
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