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punk's picture

This is one of my favourites. Always makes me smile :)

punk
Activity Score 182

Done!

Guest's picture

Why have you choosen mahatma gandhi,,, he is father of nation. this seems wrong to me.what do you say on it?

Guest
Guest's picture

don't you think that it is a positive way to show gandhi's legacy. peace&love just like after a one shot of vodka. have fun dude...

Guest
Guest's picture

pathetic... if your idea of peace&love is based on vodka, then I'm sorry

Guest
Guest's picture

It's an error, it should have been Harilal Mohandas Gandhi.

Guest
Guest's picture

has drink-responsibly-advice written somewhere?

Guest
Guest's picture

In a reflection.

Guest
Blair Semenoff's picture

Good point

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

in the reflection Sauron is written.

Guest
Guest's picture

the best part!

Guest
Guest's picture

total exemplary garbage! instead of Superman should have been corpse or a car wreck, etc.

Guest
Guest's picture

please try to dring first before you make an opinion. that's for experienced dringers.

Guest
mmackinven's picture

Idea aside, learn how to do reflections! Don't just flip the image and set the transparency.

Idea back, let's provoke binge drinking, where people jump out of apartment buildings thinking they can fly, wicked...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

gluebrand's picture

Exactly what I thought when I saw the superman tag. Get to the bottom of the bottle and you can run faster than a speeding train and stop a car in its tracks with an open palm... it's only responsible drinking if it comes with a free super power!

gluebrand
Activity Score 119
Creative Director
Guest's picture

the way it is now it is a good anti-drinking ad. go Smirnoff!

the more you drink, the stupider you get!

Guest
Davosk's picture

I was thinking listing famous alcoholics.

Davosk
Activity Score 4815
Art Director
Guest's picture

Gotta agree. This ad is very irresponsible.

mmackinven, I notice the bad reflection now that you point it out. Out of curiosity, what would you do to make it more realistic?

Guest
mmackinven's picture

You can flip the image, but it all depends on where you place it.

In this ad http://adsoftheworld.com/forum/exhibition/alka_seltzer I flipped it and warped it a touch, but lined it up so the reflection looks like you can see the curve of the bottle where it should be (when really it's not, it just worked that way). This was very rough though as I was working with a low res image so didn't spend much time on the execution. But you get the idea.
If you can't make the bottle reflection work, just go without one :)

Study how reflections and shadows work, they can be quite tricky to nail.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

Distance, boys.

Guest
Guest's picture

Norbert Wawro chutiyee akall hai ki nahi...bhenke laude tere baap ko itne naam doonga ki teri maa pi pagal ho jayegi.

Guest
copylad's picture

chup karo yaar. i know sentiments hurt.. but this is a public forum. maintain yours and our dignity!

copylad
Activity Score 121
Copywriter
copylad's picture

the lower sticker on the bottle is too flat.

bad bad bad.

copylad
Activity Score 121
Copywriter
Guest's picture

Ohhhhhhhh Mahatma Gandhi

Guest
alnore's picture

John rambo, hahaaaa...xD

alnore
Activity Score 212
freelance |

all balls, no brains

silvertongue's picture

So this is implies that it's ok for one person to finish an entire bottle by themselves?

Not the smartest brand-building exercise.

silvertongue
Activity Score 555
Copywriter
Guest's picture

one bottle per one preson is okay. that's the way we (me and my mates) dring during our parties

Guest
maashookshee's picture

money is the winner and humanity is the victim .. over all idea is funny and selling one .

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

i love it! love superman, hic!

Guest
Guest's picture

drinks all round except for silvertongue, some guests, mmmmmackinven and copylad!oh yeah, happy st. patrick's day, a day on which millions of irish folk and others get totally trashed on guiness, vodka and whatever else comes to hand!

Guest
Guest's picture

be what you want to be...bacardi!!

Guest
Guest's picture

The philosopher, the show off, the invisible, the invincible and pure evil........

painfully true.

love it.

Guest
Guest's picture

Love it! Love Sauron!!

Guest
Rollkina's picture

PARDON! I'M THE ONE WHO GETS THE IDEA OF THIS AD?!?!?!__)))))
It's just a really humor one!!!!-)))
ahahaaaa!))))))))))))
Superb!))))))

Rollkina
Activity Score 57
PR, student
Guest's picture

Solid idea, well executed and bloody funnny!!!

Thumbs up.

Guest
Guest's picture

Hooray! Smirnoff WINS!!

Guest
Guest's picture

Be whover you want except Norbert Wawro, Peter Olszewski and Tytus Klepacz. Norbert, India aa tere ko ads banana sikhate hai. Mere ko ek cheez bata, Madam Curie kyon nahin ho sakti Gandhi ke jagah?????

Guest
kalpesh78's picture

why do you guest commenters always put these kind of comments. himmat hai toh naam aur no. daal na. this is a coool ad. thats exactly how people behave when they get drunk.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

guess that's how u behave when you get drunk a$#e^*@e. india aa ke kaam kar, jhantu se market mein kyon mara raha hai?

Guest
Guest's picture

now u know, why didn't put name and number. tujh jaise kuch chutiye chep ho jaate hain.

Guest
Guest's picture

What about the reflection of "superman"...simply fucked up!

Guest
owsianka's picture

Wow!

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
Guest's picture

Why not be yourself?

Guest
etan's picture

for the win

etan
Activity Score 192

www.etanshapiro.com
--------------------------------
me@etanshapiro.com

Guest's picture

has it won?

Guest
Guest's picture

hahahahaha.
ad of the month!

Guest
Guest's picture

Sauron, sauron, sauron!!!! Ad of the month!

Cheers to that!

Guest
Guest's picture

It's fake ad, law in Poland prohibits such publications.

Guest
Guest's picture

In Poland alcohol print advertising is permitted. Don't know where you get your facts.

Guest
Guest's picture

You're right - it's fake.

Guest
Guest's picture

Absolute pisser! Literally. Has my vote for the win!

Guest
Guest's picture

I'm hungover but now i want to be rambo!

Guest
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